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UOB Malaysia Taps Prudential’s Virtual Face-to-Face Feature to Offer Insurance


UOB Malaysia has tied up with Prudential Assurance Malaysia Berhad (PAMB) to provide customers with a suite of insurance solutions through a new Virtual Face-to-Face (VF2F) feature on Pulse, the insurer’s all-in-one health and wellness app.

The bank said that it the first in Southeast Asia to use the VF2F feature.

UOB Malaysia’s 360 sales representatives can use the VF2F feature on the Pulse app to connect with their customers via chat or video call and help them with insurance advisory services including recommending life insurance products relevant to their needs.

The VF2F feature also enables the bank’s customers to submit the necessary documentation and forms electronically.

As the entire process, from receiving financial guidance to applying for and confirming their insurance coverage is conducted on the app.

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