The best pyjama brands offer everything from crisp cotton sets and linen separates to silky co-ords, all of which practically look polished enough that you could leave the house in them. If you ask me, good sleepwear deserves its place in your wardrobe just as much as a staple pair of jeans. Especially when they’re responsible for keeping you comfortable overnight, outfitting your lazy weekend and becoming part of your work-from-home rotation.
There’s plenty of choice for every budget, too. M&S, Next and John Lewis remain reliable for affordable staples, while The White Company and Desmond & Dempsey cater to those after something more indulgent. Elsewhere, Chelsea Peers and Lounge have become go-tos for softer, more trend-led styles, while labels such as Sleeper, Olivia Von Halle and With Nothing Underneath blur the line between nightwear and daywear.
From practical basics to investment sleepwear, these are the pyjama brands I think you should know about, as a self-professed sleep addict and fashion forward writer.
Read more: 10 best silk pillowcases, reviewed
How we tested
Over the years, I’ve lounged in dozens of pyjama sets, from luxury labels like Sleeper and Olivia Von Halle to more affordable picks from M&S and John Lewis. You can rest assured my suggestions for the best pyjama brands come thoroughly tried-and-tested. The winder IndyBest team has also reviewed the best men’s pyjama sets, as well as the best kids’ pyjamas for a cosy night sleep.
High street pyjama brands
Asos
Your one-stop-shop for all fashion finds, Asos sells an eclectic range of sleepwear – from satin sets to shirts and shorts. As well as affordable essentials from Asos’s own in-house range Design, you can shop pieces from the likes of Topshop, Gilly Hicks, & Other Stories, New Look and Chelsea Peers. Among the (literally) hundreds of styles available, you’re sure to find a gem.
Asos textured pyjama trouser with lace waistband trim in pink check
Buy now £21.99, Asos.com
New Look
Known for its budget takes on trends, New Looks pyjama offering is just as affordable. From £29.99 for a full set to £12.99 for shorts and a tank, the numerous styles available come in fun prints, simple colour block designs and in tall, maternity and petite sizes.
New Look brown cotton check shirt and trousers pyjama set
Buy now £29.99, Newlook.com
New Look brown cotton rich leopard print pyjama shorts set
Buy now £12.99, Newlook.com
Mango
High street favourite Mango has infused its fashion ethos into its pyjama offering with luxe-looking designs at purse-friendly prices aplenty. Available as separates and as sets, shop everything from pyjama jackets and knitted co-ords to contrast piping shirts and matching trousers.
Mango pyjamas with piping detail
Buy now £55.99, Mango.com
Mango embroidered finish pyjama top
Buy now £45.99, Mango.com
Marks & Spencer
You likely owned a pair of M&S pyjamas as a kid – and the stalwart’s adult offering is just as covetable. Pleasingly affordable and with hundreds of styles available (including under-£25 co-ords), you’re spoiled for choice. Whether you’re after satin or jersey designs, head to the stalwart for reliable essentials.
M&S soft touch printed revere pyjama set
Buy now £20, Marksandspencer.com
M&S poplin button pyjama bottoms
Buy now £17.49, Marksandspencer.com
River Island
Affordable favourite River Island has an excellent range of pyjamas available, from bold animal print sets to classic striped shirts and bottoms. Starting from just £29, the store’s perfect for refreshing your sleepwear collection on a budget and many of the styles also come in plus and maternity sizes.
River Island brown leopard oversized collar pyjama set
Buy now £36, Riverisland.com
River Island pink cami and shorts embossed pyjama set
Buy now £29, Riverisland.com
Matalan
A budget destination for all your nightwear needs, Matalan’s sleepwear is not to be sniffed at. Starting from just £10 for pyjama sets, expect everything from printed nightwares and matching camis to shorts and more.
Matalan jimjam pink PJ set
Buy now £38, Matalan.co.uk
Uniqlo
Uniqlo’s sleepwear is infused with the same no-nonsense minimalism as its fashion lines. From striped, long-sleeve sets and classic plaid shirts with matching bottoms to camis, flannel trousers and satin short-sleeved sets, head here for elevated staples at stellar prices.
Uniqlo airism pyjamas
Buy now £34.9, Uniqlo.com
John Lewis & Partners
Not only can you find affordable and stylish pyjama sets from John Lewis’s in-house Anyday range, but the stalwart also sells the likes of Chelsea Peers, The Nibs and Bluebella. From playful animal print sets to traditional plaid sets, there’s almost too much choice.
John Lewis cotton gingham pyjama set
Buy now £36.8, Johnlewis.com
John Lewis herringbone pyjama set
Buy now £41.6, Johnlewis.com
Boux Avenue
Whether you’re after a comfort-first co-ord or a sexier set, Boux Avenue has you covered on all fronts. From satin styles and lingerie pieces to plaid and stripe designs, the shop’s sleepwear collection is fairly priced and eclectic.
Boux Avenue bow cherry & moon ribbed long pyjama set - pink mix
Buy now £40, Bouxavenue.com
Boux Avenue striped cotton short pyjama
Buy now £13, Bouxavenue.com
Gap
Synonymous with off-duty style, Gap’s sleepwear is second to none. Affordable and well-crafted, expect cosy knit pieces, checked bottoms, ruffled shorts and short-sleeved shirts. Catering for every taste, the designs come in myriad finishes and colours.
Gap blue stripe ruffle pyjama set
Buy now £12, Gap.co.uk
Gap pintuck pyjama set
Buy now £12, Gap.co.uk
Next
Selling women’s, men’s and children’s pyjama sets, Next is one of the best destinations on the high street to kit out the entire family. With its styles starting from just £14, the retailer combines affordable prices with playful and traditional designs.
Nest chocolate brown stripe pyjamas
Buy now £16, Next.co.uk
Mid-range pyjama brands
Chelsea Peers
Much-loved for its printed sets (particularly its annual Christmas styles), Chelsea Peers is one of the best pyjama brands for gifting year-round. Founded in 2012, the brand has grown into a B Corp-certified company using sustainable practices and fabrics. With everything from jersey long-sleeved, cotton short sets, nightgowns, dressing gowns and a maternity styles available, there’s something for everyone.
Chelsea Peers organic cotton leopard stripe print long pyjama set
Buy now £58, Chelseapeers.com
TBCo
TBCo olive cropped pyjamas
Buy now £109, Tbco.com
Damson Madder
The Instagram-viral label Damson Madder recently ventured into nightwear. Inspired by vintage prints and silhouettes, the long-sleeve sets boast a laidback, oversized fit while the short sets comprise of a playful camis and broderie shorts. Whether helping you feel put together at bedtime or keeping you cosy while working from home (the designs are easily passable on Zoom), its sets are well worth the investment.
Damson Madder polka dot set
Buy now £85, Damsonmadder.com
Their Nibs
Founded more than two decades ago, Their Nibs is a fashion-insider favourite thanks to its stylish sleepwear in classic prints (think gingham, stripes and floral). Its unique styles are the kind that can easily be worn in the real world.
Their Nibs black moving cheetah satin boxy pyjama set
Buy now £44, Theirnibs.com
Luxury pyjama brands
Skims
Synonymous with luxe loungewear, Kim Kardashian’s label Skims is proving sleepwear is anything but boring. Whether it’s the soft robes and viral lounge dresses or more classic poplin shirts and lace camis, the range has you covered for everything from napping to pilates.
Skims onesie
Buy now £66, Skims.com
Liberty
Pyjamas from Liberty are instantly recognisable, thanks to the detailed artisanal prints and luxurious silk fabrications. From robes and short cami sets to long-sleeve shirts and trousers, the iconic British retailer’s sleepwear line combines decadent designs with exuberant prices – think £425 for a set. There’s no denying the quality of the silk pyjamas, which feel featherlight to wear, soft against skin and don’t crease.
Liberty Bridgerton silk pyjama set
Buy now £425, Libertylondon.com
The White Company
If you’re treating yourself, The White Company’s pyjama offering oozes luxury – think waffle sets, brushed cotton and silk pieces. Priced between £30 for a separate and £155 for a silk set, there’s sleepwear for both ends of the budget.
The White Company jersey super soft Henley pyjama set
Buy now £59.5, Thewhitecompany.com
Sleeper
Luxury sleepwear label Sleeper needs little introduction. Its feather-adorned party pyjamas are an influencer-favourite while its recent branching out into coats is pitch perfect. But back to the pyjamas – from wafty satin sets to linen gingham designs, its sleepwear is a statement that’s worth the investment.
Sleeper party pyjama set with feathers
Buy now £332.99, The-sleeper.com
Sleeper gingham party pyjama set
Buy now £217, The-sleeper.com
Piglet
As well as producing those gingham bedding sets you’ve likely seen all over Instagram, Piglet designs sleepwear that makes bedtime a decadent affair. The crisp linen sets come in gingham prints that match the brand’s bedding or block colours with contrast piping.
Piglet sandstone striped pyjama set
Buy now £125, Pigletinbed.com
Piglet pink and rose gingham pyjama set
Buy now £71, Pigletinbed.com
Desmond & Dempsey
Desmond & Dempsey’s boldly printed pyjama sets are instantly recognisable. From those jaguar motifs to parrot prints and floral designs, the label’s sleepwear is go-big-or-go-home. Beautifully made and available in a variety of silhouettes – from shirts to shorts and night dresses – there’s something for everyone.
Desmond & Dempsey long pyjama set
Buy now £108, Desmondanddempsey.com
Desmond & Dempsey short pyjama set
Buy now £138, Desmondanddempsey.com
Dora Larsen
A go-to for luxurious lingerie, Dora Larsen’s pyjama offering is just as dopamine-heavy and sensual. Its cami sets, night slips and shirts come in vibrant finishes (think lilac, lime and teal) with ruffles and lace adding the final flourish.
Dora Larsen Eleanor shirt and trouser set
Buy now £120, Doralarsen.com
Dora Larsen Mafalda short pyjama set
Buy now £90, Doralarsen.com
Tekla
Sleepwear label Tekla counts Harry Styles and Alexa Chung among its fans – and its bathrobes are now a certified status symbol. Its pyjama selection is infused with the same Danish minimalist, whether it’s a striped poplin set or a plaid flannel design. Cosy and practical yet aesthetically driven, it’s no wonder that the fashion pack are obsessed.
Tekla striped pyjamas
Buy now £345, Teklafabrics.com
Tekla santeen set
Buy now £295, Teklafabrics.com
How we tested pyjama brands
I love luxury labels like Sleeper and Olivia Von Halle for pyjama sets that you can get your cost-per-wear with outside your home too, but some of my most-worn pyjama sets hail from more affordable labels like Damson Madder, M&S and Chelsea Peers. Over the years, I’ve lounged in dozens of pyjama sets, so you can rest assured my suggestions for the best pyjama brands come thoroughly tried-and-tested. During testing, I considered:
- Comfort: Above all, pyjamas need to be comfortable enough to sleep in, so I considered softness, breathability and how each fabric felt against the skin overnight.
- Fit: I looked for relaxed, easy-to-sleep-in cuts, comfortable waistbands and brands offering a useful range of sizes and styles.
- Quality: From cotton and linen to jersey, satin and silk, I assessed how well the fabrics, stitching and finishes stood up to regular wear and washing.
- Style: The best sleepwear should look as good as it feels, so I considered prints, colours and designs, including sets stylish enough to double up as daywear.
- Value for money: With brands in this guide ranging from affordable high-street names to luxury labels, I weighed up quality, versatility and longevity against the price.
- Range: I also favoured brands offering plenty of choice, whether that’s short and long sets, seasonal fabrics, separates or options for different budgets.
Why you can trust IndyBest reviews
As senior shopping writer at The Independent, I specialise in fashion, reviewing everything from mid-range designer bags to ballet flats, summer frocks and wedding guest dresses. I’ve also reviewed the best pyjama sets, so I know the brands to turn to for comfortable fabrics and designs, which is particularly important for sleepwear.
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