7th Gen Hyundai Grandeur Debuts As New Company Flagship

The Hyundai Grandeur is also sold as the Azera outside of Korea.

The Hyundai brand has been very ambitious in the car world for many decades. All the way back in 1986, the Korean marque looked to prove itself with a flagship sedan in the form of the 1st gen Hyundai Grandeur. Of course, they were never quite there in the first few attempts, but it’s difficult to argue against the appeal of their latest attempt at the flagship sedan market.

The 7th generation Hyundai Grandeur gets its exterior design inspiration from models like the latest Staria. It gets a similar looking ‘Seamless Horizon’ lamp and a parametric jewel grille.

It’s a huge car overall, but most of its mass is only accentuated by a single character line that runs from the headlamps to the tail lamps in an extremely clean fashion. Even the door handles are tucked away for an uncluttered body side. They’ve also given the Grandeur frameless doors.

The Grandeur is just as classy on the inside with premium and sustainable materials used throughout. The steering wheel shape is a nod towards the original Grandeur’s single-spoke wheel design. The gear selector lever has been moved to the steering wheel and this frees up the centre console for more storage space and a wireless charger.

It’s unlikely the Hyundai Grandeur will be exported to Malaysia, but it is nice to see just how far the Korean brand has come.

Here’s the press release with more.

PRESS RELEASE

Hyundai Motor Company today unveiled the bold new design of its seventh-generation Grandeur, badged as the Azera in markets outside Korea, flagship sedan. The all-new model comes six years after the sixth generation launched in 2016.

Since its original debut as Hyundai’s high-end sedan in 1986, Grandeur has led the Korean sedan market, with design and innovations that stand for success and premium quality. The seventh-generation Grandeur has evolved into a model with a new level of refinement and sophistication, full of innovative design cues and high-tech details, which reflects the great transformation happening in the mobility sector without losing sight of the model’s tremendous heritage.

Creating an exterior design that perfectly fuses art and technology

The All-New Grandeur’s exterior design takes inspiration from previous models and applies Hyundai Motor’s philosophy to reflect on its past while setting a course for the future.

One of the model’s most prominent aspects is its pure volume and excellent sense of proportions that balance premium and dynamic styling attributes. The All-New Grandeur is defined by a Seamless Horizon Lamp inspired by the first light of dawn, accentuating the model’s wide stance and harmonizing with its parametric jewel grill. The Seamless Horizon Lamp is a perfect fusion of technology and art and characterizes Grandeur’s future-focused design sensibility.

The large sedan’s pure volume is accentuated by a single character line that runs smoothly and horizontally from the headlamps to the rear combination lamp over clean, uncluttered body sides with frameless doors and auto-flush handles that reflect the model’s contemporary style and refinement.

Grandeur’s stretched wheelbase harmonizes with the boldly receding cowl point and C-pillar to provide an excellent sense of spaciousness as well as dynamic and sporty proportions.

The ‘Seamless Horizon’ design is also applied to the signature combination lamp that spans the taut rear end, emphasizing the model’s slim yet confident stance. 

An interior that serves as an oasis for relaxation and recovery

For the All-New Grandeur, Hyundai Motor created a wrap-around interior space trimmed in premium and sustainable materials to provide a clean, comfortable respite for busy lives.

The ambient mood lighting spreads softly across the door trim and the front of the dashboard, and interactive lighting on the upper right of the integrated display provides a new user experience. The pattern details on the door trim are designed with a delicate Korean aesthetic. Together, these elements provide passengers a calming space for relaxation and recovery.

The steering wheel was also inspired by the single-spoke design of the first-generation Grandeur and reborn in its current form by integrating and rearranging controls to provide a more optimized layout for the driver. With the gear knob moved to the steering wheel, the console space provides neat and clean storage conveniences and wireless charging tailored for diverse customer lifestyles and connectivity needs.

On the sleekly styled interior surfaces, designers applied real wood, aluminum and naturally dyed Napa leather quilted in a traditional Korean pattern to provide further differentiation and refinement. The sedan’s interior and exterior abound with sustainable materials. In addition to eco-process Napa leather, there is hygienic, anti-bacterial leather applied to various touchpoints.