Real Madrid have named online bookmaker Marathonbet as their first official partner in Russia, reports, www.sportspromedia.com/.
The regional deal will see Marathonbet's branding made visible on the Santiago Bernabu's virtual LED boards exclusively during Russian broadcasts of Real Madrid's home games using digital overlay technology.
Marathonbet will also launch exclusive offers to activate the deal and organise special events, such as matchday VIP experiences and meet and greets with the La Liga club's current and past players.
