【美食】咖啡控必朝圣的新一代文青咖啡咖啡界的苹果【蓝瓶咖啡 Blue Bottle Coffee】

<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-outline-level:2"> 说到咖啡连锁店，一般上第一个划过脑海的想必是星巴克（Starbucks）。然而蓝瓶咖啡（Blue Bottle Coffee）正以其独特的风格悄悄的颠覆星巴克在咖啡界的王者地位。虽然目前在全球的分店并不多，但它却来势汹汹。<br></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-outline-level:2">今天就带大家认识被誉为「咖啡界Apple」的第三波咖啡浪潮（Third Wave Coffee）代表佼佼者 - 蓝瓶咖啡（Blue Bottle Coffee）。或许大家对第三波咖啡这个概念多少有点陌生，第一波和第二波咖啡浪潮指的又是什么呢？以下为大家简单介绍咖啡文化的发展史。</p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-outline-level:2">第一波咖啡浪潮 - 在20世纪初咖啡的需求不断增长。咖啡消费的普及化促成了即溶咖啡的发明迅速的占领市场，发展成了咖啡的速食文化。</p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-outline-level:2">第二波咖啡浪潮 – 人们开始讲究咖啡的品质。烘培咖啡，花式咖啡和连锁咖啡品牌的兴起，例如星巴克（Starbucks）就是其中的代表。</p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-outline-level:2">第三波咖啡浪潮 – 重视咖啡豆原产地和精品咖啡的崛起，使喝咖啡不只是一种消费商品，而是一种体验。</p><p> </p><p><picture><source media="(min-width: 992px)"> <img id="image2372020125323" src="https://images.goodytech.io/images/catalog/35153/20200823_15981583877311_mobile.jpeg" alt="https://images.goodytech.io/images/catalog/35153/20200823_15981583877311_mobile.jpeg" class="image" onerror="this.onerror=null; this.src='https://images.goodytech.io/images/catalog/35153/20200823_15981583877311.jpeg'"><input type="button" onclick="window.open('http://ontologyacademy.tw/2019/12/17/%E5%BE%9E%E8%A8%AD%E8%A8%88%E8%A7%92%E5%BA%A6%E7%9C%8B%EF%BC%8C-%E7%AC%AC%E4%B8%89%E6%B3%A2%E5%92%96%E5%95%A1%E9%9D%A9%E5%91%BD%E5%BE%8C-%E7%8F%BE%E4%BB%A3%E5%92%96%E5%95%A1%E5%BB%B3%E7%9A%84%E6%A8%A3/'); return false;" value="Photo Source" id="photoimage2372020125323" class="photo-source-style"> </picture><br></p><p>蓝瓶咖啡就是第三波咖啡革命最成功的代表。蓝瓶咖啡2002年发迹于美国加州奥克兰（Oakland），在当地迅速走红从而成为美国知名连锁咖啡店。2015年首次冲出美国在海外的第一个据点便是日本东京。小小的蓝色瓶子logo，简约又有时代感，让不少人深陷疯狂朝圣，瞬时成为打卡热点。<br></p><p>Blue Bottle Coffee 的内部装潢走的是简约小清新风，店内以白色为主，配上醒目的蓝色瓶子标志，很难让人不爱上。</p><p><iframe src="https://instagram.com/p/B7IPokghN-R/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></p><p><br></p><p><picture><source media="(min-width: 992px)"> <img id="image2372020143322" src="https://images.goodytech.io/images/catalog/35153/20200823_15981643980111_mobile.jpeg" alt="https://images.goodytech.io/images/catalog/35153/20200823_15981643980111_mobile.jpeg" class="image" onerror="this.onerror=null; this.src='https://images.goodytech.io/images/catalog/35153/20200823_15981643980111.jpeg'"><input type="button" onclick="window.open('https://www.instagram.com/p/B3vI56OHYDq/'); return false;" value="Photo Source" id="photoimage2372020143322" class="photo-source-style"> </picture><br><br></p><p>蓝瓶咖啡有着开放式的吧台，让客人可以近距离的观赏冲泡咖啡的过程。</p><p><picture><source media="(min-width: 992px)"> <img id="image2372020142640" src="https://images.goodytech.io/images/catalog/35153/20200823_15981639962331_mobile.jpeg" alt="https://images.goodytech.io/images/catalog/35153/20200823_15981639962331_mobile.jpeg" class="image" onerror="this.onerror=null; this.src='https://images.goodytech.io/images/catalog/35153/20200823_15981639962331.jpeg'"><input type="button" onclick="window.open('https://www.instagram.com/p/Bri93poB-1I/'); return false;" value="Photo Source" id="photoimage2372020142640" class="photo-source-style"> </picture><br><br></p><p>纽约市的 Blue Bottle Coffee 有着繁华都市现代感的外观。<br></p><p><iframe src="https://instagram.com/p/B6bG3AwHs3Z/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></p><p><br></p><p>圣塔莫尼卡 Santa Monica 的店，外观是可爱的苹果绿配上蓝瓶 logo。<br></p><p><iframe src="https://instagram.com/p/Bq_IkIFFa23/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></p><p>圣荷西 San Jose 分店<br></p><p><iframe src="https://instagram.com/p/B5f6IHhgKh_/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></p><p>斯坦福 Stanford 分店<br></p><p><iframe src="https://instagram.com/p/B24qfrfnH08/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></p><p>有幸被选为 Blue Bottle Coffee 海外版图扩张的第一个据点的日本，目前在关东地区一共有 13 家实体店面，而关西地区则有 4 家实体店面。在美国以外开设的第一家分店就是位于东京的清澄白河店。每一间分店都保有品牌的简约风，却又不失独特性。一片雪白的墙上烙着湖泊蓝的瓶子 logo，经过的时候肯定会被吸引过去。</p><div><picture><iframe src="https://instagram.com/p/B3JId19jdgD/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></picture></div><div><picture><br></picture></div><div><picture>清澄白河旗舰店重新开幕时还有2010 年世界咖啡师冠军 Michael Phillips 亲临担任一日咖啡师。Michael Phillips 是蓝瓶咖啡现任的咖啡文化总监。<br></picture></div><div><picture><iframe src="https://instagram.com/p/B3EW7nggmZI/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></picture></div><div><picture><br></picture></div><div><picture>京都六角店是古色古香的建筑配上蓝瓶子标志。这家店改造自有着百年历史的自行车老店铺。建筑的外墙还保留着一台自行车。</picture></div><div><br><picture><iframe src="https://instagram.com/p/B5-DxEMH-X5/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe></picture><picture><br></picture></div><div><picture></picture>中目黑店是一幢斜三角的建筑配上一只蓝瓶子 logo。这家店的建筑是改造自一座小型的发电厂。<br></div><div></div><div><iframe src="https://instagram.com/p/Baz3cELjmFq/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></div><div>池袋店</div><div><iframe src="https://instagram.com/p/B1tKDRUnLeD/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></div><div>青山店</div><div></div><div><iframe src="https://instagram.com/p/B1EQaFBDxnB/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></div><div>京都店是 Blue Bottle Coffee 在日本开设的第8家分店并且是目前在日本占地最大的一家店。<span style="font-size:18px;"></span><br></div><div><iframe src="https://instagram.com/p/Br5LTO5FUF-/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></div><div><iframe src="https://instagram.com/p/BjpfJ-XFdZU/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></div><div>代官山店</div><div><br><iframe src="https://instagram.com/p/Bw3Eoq5nOqQ/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe></div><div>由于日本的市场反应非常好，蓝瓶咖啡继续开拓海外版图到韩国。在韩国的首间门市便选中了有着浓浓文艺气息的圣水洞。</div><div><iframe src="https://instagram.com/p/Bw3EEtmBkcA/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></div><div>三清洞店</div><div><br><iframe src="https://instagram.com/p/CCIm_s1hipx/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe></div><div>汉南店</div><div><br><iframe src="https://instagram.com/p/B-o7gsbBxXB/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe></div><div>蓝瓶咖啡在亚洲的最新据点就是今年4月进军了香港中环。</div><div><iframe src="https://instagram.com/p/B_izlUNDXwW/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></div><div>蓝瓶咖啡的 Essential Kit 让你在家自己动手也能享有高品质的咖啡。也很适合当成伴手礼送给喜欢喝咖啡的朋友。<br></div><div><picture><source media="(min-width: 992px)"> <img id="image2372020144423" src="https://images.goodytech.io/images/catalog/35153/20200823_15981650495541_mobile.jpeg" alt="https://images.goodytech.io/images/catalog/35153/20200823_15981650495541_mobile.jpeg" class="image" onerror="this.onerror=null; this.src='https://images.goodytech.io/images/catalog/35153/20200823_15981650495541.jpeg'"><input type="button" onclick="window.open('https://www.instagram.com/p/Bqw3MM6FW46/'); return false;" value="Photo Source" id="photoimage2372020144423" class="photo-source-style"> </picture><br><br></div><div><picture><source media="(min-width: 992px)"> <img id="image2372020135820" src="https://images.goodytech.io/images/catalog/35153/20200823_15981622888551_mobile.jpeg" alt="https://images.goodytech.io/images/catalog/35153/20200823_15981622888551_mobile.jpeg" class="image" onerror="this.onerror=null; this.src='https://images.goodytech.io/images/catalog/35153/20200823_15981622888551.jpeg'"><input type="button" onclick="window.open('https://www.instagram.com/p/CB1vaVGhTKw/'); return false;" value="Photo Source" id="photoimage2372020135820" class="photo-source-style"> <br></picture></div><div><br></div><div>韩国 Blue Bottle Coffee 一周年的马克杯</div><div><picture><source media="(min-width: 992px)"> <img id="image237202014023" src="https://images.goodytech.io/images/catalog/35153/20200823_15981624132781_mobile.jpeg" alt="https://images.goodytech.io/images/catalog/35153/20200823_15981624132781_mobile.jpeg" class="image" onerror="this.onerror=null; this.src='https://images.goodytech.io/images/catalog/35153/20200823_15981624132781.jpeg'"><input type="button" onclick="window.open('https://www.instagram.com/p/B_mQFGpjhJq/'); return false;" value="Photo Source" id="photoimage237202014023" class="photo-source-style"> <br></picture></div><div><picture><br></picture></div><div><picture><picture><source media="(min-width: 992px)"> <img id="image2372020191635" src="https://images.goodytech.io/images/catalog/35153/20200823_15981583905629_mobile.jpeg" alt="https://images.goodytech.io/images/catalog/35153/20200823_15981583905629_mobile.jpeg" class="image" onerror="this.onerror=null; this.src='https://images.goodytech.io/images/catalog/35153/20200823_15981583905629.jpeg'"><input type="button" onclick="window.open('https://store.bluebottlecoffee.jp/collections/collaboration'); return false;" value="Photo Source" id="photoimage2372020191635" class="photo-source-style"> </picture><br><br></picture></div><div><picture>蓝瓶咖啡的松饼<br></picture></div><p><picture><source media="(min-width: 992px)"> <img id="image2372020141157" src="https://images.goodytech.io/images/catalog/35153/20200823_15981631079851_mobile.jpeg" alt="https://images.goodytech.io/images/catalog/35153/20200823_15981631079851_mobile.jpeg" class="image" onerror="this.onerror=null; this.src='https://images.goodytech.io/images/catalog/35153/20200823_15981631079851.jpeg'"><input type="button" onclick="window.open('https://www.instagram.com/p/B_yQ6YFgZaB/'); return false;" value="Photo Source" id="photoimage2372020141157" class="photo-source-style"> <br></picture></p><p><picture></picture><picture></picture><br></p><p>除了咖啡，蓝瓶咖啡也推出了咖啡味淡啤酒 Coffee Pale Ale。这款爱尔淡啤酒将烘培豆浓郁的香味融入啤酒中，带有果香非常适合炎热的夏天。</p><p><br><iframe src="https://instagram.com/p/CDgIN5ogwqs/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe></p><p><br></p><p>蓝瓶咖啡也推出了即溶咖啡，让你轻松品尝美味的蓝瓶咖啡。<br></p><p><picture><source media="(min-width: 992px)"> <picture><source media="(min-width: 992px)"> <img id="image2372020142339" src="https://images.goodytech.io/images/catalog/35153/20200823_15981638141411_mobile.jpeg" alt="https://images.goodytech.io/images/catalog/35153/20200823_15981638141411_mobile.jpeg" class="image" onerror="this.onerror=null; this.src='https://images.goodytech.io/images/catalog/35153/20200823_15981638141411.jpeg'"><input type="button" onclick="window.open('https://www.instagram.com/p/B6cAl4ujdEl/'); return false;" value="Photo Source" id="photoimage2372020142339" class="photo-source-style"> </picture><br></picture><br></p><p>非常可爱蓝瓶咖啡周边商品，很适合自己收藏或送人当伴手礼。<br></p><p><source media="(min-width: 992px)"></p><p><source media="(min-width: 992px)"></p><p><source media="(min-width: 992px)"><img id="image237202013234" src="https://images.goodytech.io/images/catalog/35153/20200823_15981601315711_mobile.jpeg" alt="https://images.goodytech.io/images/catalog/35153/20200823_15981601315711_mobile.jpeg" class="image"><input type="button" onclick="window.open('https://www.sohu.com/a/332955596_376234'); return false;" value="Photo Source" id="photoimage237202013234" class="photo-source-style"></p><p><br></p><p><picture><source media="(min-width: 992px)"> <img id="image2372020134924" src="https://images.goodytech.io/images/catalog/35153/20200823_15981617221901_mobile.jpeg" alt="https://images.goodytech.io/images/catalog/35153/20200823_15981617221901_mobile.jpeg" class="image" onerror="this.onerror=null; this.src='https://images.goodytech.io/images/catalog/35153/20200823_15981617221901.jpeg'"><input type="button" onclick="window.open('https://www.instagram.com/p/BqLhOrmnHVN/'); return false;" value="Photo Source" id="photoimage2372020134924" class="photo-source-style"> </picture><br><br></p><p>最近因为疫情的影响，蓝瓶咖啡很贴心的推出了非常实用的口罩收纳夹。外型简约又时尚。<br></p><p><source media="(min-width: 992px)"><picture><source media="(min-width: 992px)"><img id="image2372020133231" src="https://images.goodytech.io/images/catalog/35153/20200823_15981606452061_mobile.jpeg" alt="https://images.goodytech.io/images/catalog/35153/20200823_15981606452061_mobile.jpeg" class="image" onerror="this.onerror=null; this.src='https://images.goodytech.io/images/catalog/35153/20200823_15981606452061.jpeg'"><input type="button" onclick="window.open('https://store.bluebottlecoffee.jp/collections/lifestyle/products/g088'); return false;" value="Photo Source" id="photoimage2372020133231" class="photo-source-style"></picture><br></p><p><br></p><p>蓝瓶咖啡也在最近进军了自动贩卖机的市场。现在在自动贩卖机也可以喝到蓝瓶咖啡了。这两台自动贩卖机设在涉谷一丁目第九停车场里。</p><p><iframe src="https://instagram.com/p/CELMvBVnhzp/embed/" scrolling="no" allowtransparency="true" class="iframe-ig" width="612" height="710" frameborder="0"></iframe><br></p><p>看了以上的介绍，是不是每一家分店都感觉很有 feel，很好拍。虽然目前基于疫情尚未趋缓，但是咖啡控们可以先做好笔记，加入清单，以后一定要去朝圣。</p><p><br></p><p>封面取自: <a href="https://www.instagram.com/p/BuWdXxDFUCa/" target="_blank">Blue Bottle Coffee IG</a><a href="https://www.instagram.com/p/BuWdXxDFUCa/" target="_blank"></a><a href="https://www.instagram.com/p/BuWdXxDFUCa/" target="_blank"></a><span style="color: rgb(74, 74, 74);">（上），</span><a href="https://www.instagram.com/bluebottlecoffee_korea/" target="_blank">Blue Bottle Coffee Korea IG </a><a href="https://www.instagram.com/bluebottlecoffee_korea/" target="_blank"></a><span style="color: rgb(74, 74, 74);">(左），</span><a href="https://blog.bluebottlecoffee.com/posts/moments-notice" target="_blank">Blue Bottle Coffee</a><span style="color: rgb(74, 74, 74);">（下）, </span><a href="https://www.instagram.com/bluebottlejapan/" target="_blank">Blue Bottle Coffee Japan IG</a><a href="https://www.instagram.com/bluebottlejapan/" target="_blank"></a><a href="https://www.instagram.com/bluebottlejapan/" target="_blank"></a><span style="color: rgb(74, 74, 74);">（右）</span></p><p><span style="color: rgb(74, 74, 74);"></span><br></p>

【美食】咖啡控必朝圣的新一代文青咖啡咖啡界的苹果【蓝瓶咖啡 Blue Bottle Coffee】

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【美食】咖啡控必朝圣的新一代文青咖啡咖啡界的苹果【蓝瓶咖啡 Blue Bottle Coffee】