Birdwatching a high yield attraction

Kota Kinabalu: As part of its 60th anniversary celebration, Sabah Society was set on promoting Sabah’s birdwatching potential which is a high yield tourism attraction with a presentation last Wednesday, on the “Joy and Passion of Bird Photography” by William Wong, of ‘Birds of the Mantanani Islands’ fame at its premises in Damai Plaza.

However, it had to be cancelled due to the new conditional movement control order (MCO) in view of the hike in Covid-19 cases in the State.

Birdwatching as a market segment bird-based tourism or ‘Avitourism’ is considered a subcategory or “niche market” of nature-based tourism, which generates an influx of high spending quality tourists to Sabah, in contrast with the mass tourism with some from China offering zero tour expenses.

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