West Ham have gone cold on Stade de Reims striker Boulaye Dia.
France Football says West Ham have pulled out of a move for Arsenal target Dia.
The Ligue 1 side's refusal to budge from their £13.5million valuation has seen the Hammers back off.
David Moyes is keen on signing a replacement for Sebastien Haller, who joined Ajax earlier this month.
West Ham will continue to monitor Dia but a move looks unlikely unless the price comes down and they will instead focus on new targets.
It means Arsenal have a free run should they decide to follow up their interest with a formal offer.
