Arsenal hero Emmanuel Petit says the players need a date to know when the team building reaches it's peak.
The Gunners have not graced the Champions League since 2017 and are in danger of falling further behind the pack.
"As a club, you need to show your players that you are ambitious," he told Metro
“In terms of improvement, competition and ambition, it's very important to send them a signal. Arsenal have been sliding down the table for five or six years.
“When is it going to finish? That means if I am an Arsenal player, I will be very conscious about what the club is doing in the market, who are the new players, who is leaving the club, and in the end I'll make a conclusion.
“If the club is spending money on good players with character, maybe that shows they want to send a signal to the team that this season will be different to the last few seasons. That they want to get back to the level they were at before.
“Players will look at that and compare with other teams, then make a conclusion very easily. If Arsenal don't have the team to compete for the Champions League positions, it's going to be the same as last year and the year before."
