Brentford boss Thomas Frank wants 100 per cent from his players this season.
Frank maintains the club are very much still on an upward trajectory as they prepare to go head-to-head with the elite of English football after a 74-year absence.
“I was here when they broke ground on the stadium, I have seen its rising and now we are actually playing Premier League football in this beautiful, new stadium. It has been a remarkable journey for a lot of people," Frank said.
“We are proud, we are excited, we can't wait – but we want to go out there and prove ourselves.
“After the play-off final there was massive relief, satisfaction and joy because we achieved our target.
“But, standing there at the top of the mountain, you looked over and there was another mountain which is even higher and even steeper. We now want to get on top of that.
“The players are elite sportsmen and we, as staff, want to win. There is no satisfaction in getting into the Premier League and doing badly."
The Bees host Arsenal tomorrow night for their Premier League opener.
Frank continued: “I expect two things from Friday night – my players will run themselves into the ground and the fans will be right behind us through every minute. This is the kick-off to a new world where we have never been before.
“My hope, and maybe also expectation, is that everyone involved in that game on Friday will experience one of the greatest atmospheres ever.
“If the supporters are not really on it for that night, with everything – the first time we are a sell-out, the first time in top flight in 74 years…
“They need to make a top performance and we will do our very best to make a top performance."