Cristiano Ronaldo is breaking shirt sale records at Manchester United.
Fans queued up outside Old Trafford to get their hands on the 'Ronaldo No7' shirt - and records have already been broken before he has kicked a ball.
In just four hours following the announcement that Ronaldo would wear the iconic shirt, United's online store surpassed the highest day of sales ever on a single sports merchandise site outside of North America, reports The Sun.
The club's online shop is run by Fanatics, who work with more than 300 clubs around the world and top sports leagues.
The first hour of sales alone surpassed the best ever full day of global sales for United Direct, the official club merchandise site.
Across the Fanatics network, Ronaldo became the biggest selling player ever in the 24 hours following a transfer to a new club.
He overtook Lionel Messi joining PSG, Bryce Harper moving to Philadelphia Phillies in baseball, Tom Brady joining Tampa Bay Buccaneers in American football and LeBron James to LA Lakers in basketball.
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