Manchester United football chief John Murtough has detailed the impact of Darren Fletcher.
Fletcher was named technical director earlier this year.
Murtough told a fans forum: “Darren anchors everything that we do to Manchester United values and culture as a player who's come through the ranks and won trophies for us. Having him complement Ole (Gunnar Solskjaer, manager) and his staff is key.
“As an example…we recently signed an under-15 player. Darren was involved, and [Head of Academy] Nick Cox and the recruitment department, and when the parents met us with the player, they said 'we met with you guys and you feel like a family, you're authentic in what you say, you're honest. You backed up that record of having an Academy player in the first team for over 4,000 games, and when we go around the building and we talk to people, there's a culture here, there's a history, there's a feeling of authenticity and genuineness'.
"And that's something that we really want to make sure we keep hold of and that's part of our plan going forward."
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