Newcastle United's new owners are maintaining Sports Direct signage at St James' Park due to contracts signed with Mike Ashley.
The Daily Mail says clauses mean the new Saudi owners have not been able to remove the ads but after the takeover led by British businesswoman Amanda Staveley hopes remain they will come down in the 'short-term'.
They were still evident during Saturday's match against Chelsea.
The sponsorship agreement between Ashley's sports retailer and Newcastle United runs to the end of the season.
It's reported the club earned a total of £2,205,000 from the unpopular deals with Ashley's retail outfit.
Despite dominating the stadium, the club received the equivalent of £157,500-a-year from Sports Direct under Ashley.
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