Former Arsenal boss Arsene Wenger says he always built his teams with an eye on entertainment.
Wenger remains convinced that it is a core part of any successful team.
"We are in entertainment," he says in 'Arsenal Wenger: Invincible'.
"The ground work is to win, but that is not enough. You need the ambition to give more. To go deeper into what the game can give people. To get something more than just the individual expression of the player, but the collective expression of the team: to transform it into art.
"You can say it's naive, but you need to give something special to people to get them out of their hard daily life.
"I just wanted them to sit in their seat and think, 'Unbelievable!'"
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