West Ham boss David Moyes says they must use the market to build for the long-term.
Earlier this month, Czech businessman Daniel Kretinsky completed his purchase of a 27 per cent stake in West Ham.
Moyes wants the focus to be on sustaining that over the long term, rather than just going on a January spending spree to chase Champions League football.
“The team, in truth, is a long way away from the real big boys on the pitch, but we are making a really good fist of trying to do it," said Moyes.
“The players have done a brilliant job in getting to that level if you think that two years ago we were talking about how we were going to avoid relegation.
“It has been a really quick turnaround and we have now got to build on it.
"Personally, I don't think there is a quick fix in building a football club."
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