Extra tags: Digital
Optimizely, a leading provider of digital experience platforms (DXP), has announced the release of an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration enables these two industry-leading products to be easily implemented together, allowing brands to reach audiences with more sophisticated content strategies and collaborate more effectively across large marketing teams.
The integration makes use of the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud. Now, B2B customers choosing to select both the B2B Commerce Cloud and Content Cloud with the new integration can:
-
Take advantage of B2B-specific features within the B2B Commerce Cloud
-
Use the Content Cloud to manage all the pages, templates, content and assets of their site
-
Benefit from an out-of-the-box, combined site search engine that searches products in the B2B Commerce catalogue while searching content in the Content Cloud and combining the results
-
Manage their product catalog in B2B Commerce, but have all the products available for use in the Content Cloud
-
Build and manage multi-sites in the Content Cloud while leveraging the shared data for customers, products and orders in the B2B Commerce Cloud
Optimizely is also releasing a B2B-specific sample site that includes numerous Content Cloud templates and blocks that can be used to accelerate customers' build time to help customers get the most out of the combined products. Customers can use the provided assets or use them as examples before creating their own. The sample site will address the time-to-market metric, which is important to many B2B customers when selecting technology vendors.
“Optimizely Content Cloud has a long history of providing marketers with extensive tools for content publication and creation of exceptional digital experiences,” said Justin Anovick, Chief Product Officer of Optimizely. “With the integration of B2B Commerce Cloud, businesses can extend these tools to B2B customers, enabling the delivery of optimal digital experiences across audiences.”
Optimizely has named Nishtech Inc. as a preferred implementation partner for the B2B Commerce Cloud – Content Cloud integration. Nishtech is an Optimizely Platinum Partner with first-hand experience with the new integration and can be hired to help customers and their agencies set up and use the new integration.
Optimizely is a recognised leader in B2B commerce and content management. The company has been awarded leadership positions in the IDC MarketScape for B2B Commerce, the Forrester Wave for Agile Content Management Systems and the IDC MarketScape for Content Management Systems.
