New Southampton owner Dragan Solak expects to work at a higher end of the transfer market.
Solak is the lead investor in Sport Republic, the investment firm which acquired Gao Jisheng's 80 per cent majority stake in the St Mary's side.
He was present to see Saints seal a 4-1 victory over Brentford earlier this month.
But in an interview with the Financial Times, Solak insisted the investment group would not be overspending in the transfer market.
He said: “I'm not the Sheikh of Abu Dhabi or the prince of Saudi Arabia.
“I cannot bring 500m to buy new players."
Saints are yet to spend in the January transfer window, although manager Ralph Hasenhuttl said following the takeover the new owners meant “we get the chance to be earlier in our signings".
He added: “It doesn't mean that we change our behaviours and go out into the market and buy everything that is available for us, it doesn't make sense.
“We want to pick the players, the (Tino) Livramento and the (Armando) Broja players that are around."
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