Pure Storage, a multi-cloud storage as-a-service pioneer, has announced a slew of new improvements and perks for its extensive Partner Program. These advancements demonstrate how Pure's services-led strategy and portfolio are providing partners with new levels of flexibility, agility, transparency, and simplicity.
Since its inception, Pure has been 100% channel-driven, and having a world-class Partner Program is crucial to its success. Pure integrates partner feedback, customer needs, and its corporate strategy to grow its Program in ways that assist partners run quicker, smarter, and more inventive business in order to make continual improvements to the Program.
“Pure Storage is renowned for delivering simplicity, flexibility and value to complex enterprise storage deployments and we are bringing this to our Partner Program as well. Services and recurring revenue streams will define the winners and losers of the IT channel this year and the enhancements we are announcing today will help ease the transition to these services for our partners,” said Andrew Fisher, Area Vice President, Asia Pacific & Japan, Pure Storage.
The latest updates to the Partner Program include the capacity for partners to participate in one-to-many routes to market, differentiated benefits based on tier, and more:
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Power to sell the portfolio in the way that best aligns with partners’ unique business and customer needs: Whether reselling or supplying managed services, as-a-service solutions, or cloud-native architecture, Pure's Partner Program now has particular requirements and perks. Since Pure has seamlessly integrated Portworx offerings into its 100% channel model, this flexibility in routes to market also applies to cloud-native and Kubernetes-based applications in an increasingly container-driven world.
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Profitable, predictable, and tiered rewards for capability and solution specialisation: Pure is introducing new, differentiated benefits for Elite partners who have invested in partnering with Pure, including incentives, discounts, marketing resources, and more.
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Expanded programmes to support service specialisation and distribution partners: New Service Specialization Program enables partner-branded professional and support services around Pure technology. Pure has also introduced a formal program to support Pure distribution partners.
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More simple than ever: These changes also include a simplification of the requirements by aligning to solutions, further enabling partners to invest in multiple routes-to-market enablement. Additionally, the Pure Partner Program will now adhere to Pure’s fiscal year, beginning February 7, 2022.