ADA has become a WhatsApp Business Solution Provider (BSP) in the APAC area. ADA will use the WhatsApp Business Platform to enable South and Southeast Asia businesses to engage with their consumers in a private and secure environment.
WhatsApp is used by over 2 billion people worldwide and is the most popular messaging programme in Southeast Asia. Because the number of individuals using this app will continue to expand as the growth of digital consumers across the region increases, brands and businesses will need to improve their connections and communication with customers who choose to interact with businesses on WhatsApp.
WhatsApp Business Platform allows businesses to drive better conversations with their customers in a personalised manner, thus boosting customer engagement and increasing customer satisfaction, leading to better sales conversions. For instance, a telecommunications company can free up customer support to focus on servicing more complex care issues, improving customer engagement and significantly reducing operational costs.
With recovery spreading across Southeast Asia and stores recovering from COVID-19, WhatsApp chatbots can provide in-store support to help guide customers through their journey and improve every aspect of their experience.
Srinivas Gattamneni, CEO of ADA said: "Chat commerce is changing the way businesses operate, and customer engagement solutions is the key driver. With this WhatsApp Business Platform, ADA now offers a truly seamless end-to-end business solution across our practices – eCommerce, MarTech, business insights, and marketing services – for that complete customer experience and journey. The face of chat commerce as we know it will change too, with the integration of our AI and machine learning models, deepening the level of personalisation and quality of conversations."
