Arsenal director Josh Kroenke admits the passion of the club's support is difficult for an American to appreciate.
The Kroenke family also own NFL winners LA Rams.
Kroenke told Road Trippin': "I think that one of the messages that I said to our supporters and I do listen to our supporters over there.
"I listen to our fans here [in America] with our teams but the level of passion that is involved in European football, and support that goes into these clubs – I don't wanna say it's deeper than anything we have over here – but it's way deeper than anything we have over here.
"It's hard to truly relate as an American or a foreigner heading into the UK the passion that really goes on from the people that support these clubs."
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