Chelsea are demanding huge money for Armando Broja this summer.
Broja is currently on-loan at Southampton and it's been suggested Chelsea would be willing to sell.
TMW says Chelsea now rate Broja at the same price as Romelu Lukaku - €70m - and internally believe they can raise more by selling the youngster over the Belgian.
The 20-year-old Albania international has scored nine goals in 27 games so far.
Southampton have expressed interest in keeping Broja, though Chelsea's valuation puts him out of reach.
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