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The youth audience is a key part of this exponential growth, which over the last year has reached 10 million fans.
With this milestone, LaLiga is ranked as the competition with the third largest number of followers, behind the NBA and Champions League, and ahead of other championships such as the Premier League and NFL.
March 2, 2021 – LaLiga has recently surpassed the figure of 150 million followers on all its social media accounts. This figure consolidates LaLiga’s position as the competition with the third largest number of fans in the digital universe, behind the NBA and the Champions League, and ahead of others such as the Premier League and the NFL.
The figure of 150 million has been reached by adding the number of followers from the 23 channels on which LaLiga is present, including the accounts of eLaLiga, FUNDACIÓN LaLiga and LaLigaSportsTV:
Fans can access content on these social networks in a total of 16 languages, including Spanish, English and French, but also Arabic, Chinese, Israeli, Swahili and Hungarian, among others. There are a wide range of possibilities due to the numerous countries in which the competition can be seen worldwide, currently more than 185.
“To have exceeded 150 million followers shows us that our digital strategy is working. We are getting closer and closer to our fans and because we are able to create new formats, innovate and generate attractive content tailored to each type of platform and audience,” says Alfredo Bermejo, LaLiga’s Director of Digital Strategy.
The key to growth: Youth audience
In addition, talking of the Chinese market, Douyin, China’s version of TikTok has grown enormously in recent years due to its music and trending content. These three social networks have helped the record by adding 10 million followers in one year, going from 140m fans in the 2020/2021 season to more than 150m today.
The interest of young people in LaLiga and its social networks is evident if we take into account that of the total number of followers on Facebook and Instagram, 76.6% and 66.28% are men and women aged between 18 and 34, respectively.
A window to the world
The internationalisation of LaLiga is also reflected in its social channels. Proof of this is that the countries with the greatest presence among LaLiga followers are India, Bangladesh, Indonesia, Egypt, Mexico, Brazil, Algeria, Morocco, Spain, Colombia and China.
There has also been a sharp rise in international followers on LaLiga’s social media channels, especially over the last year. This increase can be seen specifically on Facebook and Instagram, in which the countries where there has been the greatest growth in followers in 2022 were: Vietnam, Malaysia, Thailand and Morocco on Facebook, and Brazil, Ghana, Argentina and Chile on Instagram.
