Extra tags: data analytics
Alteryx, Inc., a leader in analytics automation, has revamped its partner programme to support its partner-centric growth strategy aimed at increasing client value. Alteryx's extended partner programme is a major component of the company's objective to democratise analytics across organisations; it allows partners with both deep technical and business domain experience to assist customers in achieving business breakthroughs. Customers can use a complete range of partner capabilities, including professional services and custom Alteryx solutions, to infuse analytics into everyday business operations and make data-driven choices.
The programme establishes mutual benefits with the Alteryx partner ecosystem, with benefits tailored to each partner type: solution providers (recently including value-added resellers and distribution partners), global system integrators (GSIs), technology partners, and original equipment manufacturers (OEMs). The programme rewards joint customer success, technical expertise, and new client acquisition. As partners reach milestones within the programme, including within a tier, they are awarded with growing perks at each tier - Registered, Select, and Premier.
“Our approach with the partner program redesign acknowledges that partners want to invest their resources in organisations that reward activities such as opportunity registration, training, certifications, co-marketing, and joint business planning,” said Barb Huelskamp, SVP, global partners and alliances, Alteryx. “We want our enhanced partner program to reflect our mission and values and adhere to industry best practices, driving value for our partners and enhancing business outcomes for our customers."
Key changes to the program to support Alteryx’s growing investment in its partner ecosystem include:
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Benefits: As partners progress through the program, they are awarded additional benefits with each achievement. Benefits and requirements are now segmented regionally rather than at country levels. Increased incentives are offered for customer projects that are initiated and driven by partners.
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Partner Enablement: New role-based training curriculum and certifications are available for partners that are an extension of the Alteryx sales and services go-to-market team enablement.
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Tiering System: Registered, Select, and Premier partner tiers, offering new standard discounts, and partner-initiated discounts.
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Global Rules of Engagement: Alteryx released an official set of global guidelines, including best practices that will help partners optimise results within the program.
“With the recent launch of Alteryx Analytics Cloud, it is an extraordinary time to be a part of the Alteryx community, and this holds true for our growing partner network. This new partner program provides a framework for more partner companies to join Alteryx in our mission to democratise data analytics for users across the enterprise,” said Paula Hansen, president and CRO, Alteryx. “We are committed to building mutually beneficial relationships with our partners, and together we can help customers quickly and easily derive insights from their business data using Alteryx’s industry-leading product portfolio.”
