Fiorentina have introduced their newly designed club badge.
Viola director Joe Barone unveiled the Tuscans' new logo on Friday.
“We had the new logo idea when we arrived in Florence," he said.
“It's a historic moment for the club because we present the rebrand after a two-year work on the project. We have involved the city, the institutions and the fans in a very particular moment like the one we are living in.
“The world ACF doesn't mean anything legally, it will no longer feature in the new crest but will remain on the website and our email addresses. The new logo is needed to give order to today's digital world, which is moving very fast while respecting the Giglio, the purple colour and the word 'Viola.'
Play To Be Different #playtobedifferentpic.twitter.com/06K1hpEnIF — ACF Fiorentina English (@ACFFiorentinaEN) March 25, 2022
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