Speeding up Business Decision Making with Experian's New Cloud-Based PowerCurve® Strategy Management

Startup
28 Apr 2022 • 3:30 PM MYT
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DSA

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Experian, the world's leading global information services provider, has introduced the PowerCurve® Strategy Management solution, a powerful decisioning solution offered as software-as-a-service via the cloud to help businesses make the most of their data.

PowerCurve® is a single platform that enables organisations to understand and leverage their data across the full customer life cycle – whether acquisition, retention, or growth – in order to make quick, informed decisions that support their strategic goals. Businesses will be able to quickly change their decision-based strategies thanks to the new solution, which leverages the cloud's capabilities. Experian's experts look after the software and infrastructure so that businesses may focus on their core competencies.

PowerCurve® Strategy Management combines machine learning and Experian’s deep knowledge of the industry to produce advanced data-driven insights. The cloud-based service offers:

  • Market-leading expertise – Easy access to a world-class decision engine with a strong global track record, providing high performance strategy execution.

  • Agility – Businesses can evolve their strategies swiftly with self-service capabilities and easily expand the solution for their portfolio growth.

  • Business user control – Designed for business users with easy access and full autonomy for strategy design, testing, and deployment to production.

  • Security first – State-of-the-art security which includes round-the-clock security event monitoring, detection, and response as well as with seamless and continuous security patches.

  • Cloud native – The solution is built on active-active microservices architecture ensuring high availability and scalability, consumed as a service.

  • Full automation – Continuous innovation with fully automated software upgrades that make new functionalities available at businesses’ convenience.

The new PowerCurve® Strategy Management solution sits on the Experian cloud deployment platform and leverages the scale and the rich features of the underlying Amazon Web Services (AWS) cloud infrastructure, to deliver its as-a-service benefits to businesses.

“The launch of the new cloud-based PowerCurve® Strategy Management solution is a testament to Experian’s commitment to support businesses in making better decisions and adapting to dynamic business conditions in a more agile and effective way. As a decisioning software leader, Experian believes technology, advanced analytics and a data-driven approach can help achieve this, while delivering real results. We look forward to helping our customers across APAC tap on better customer decisions to drive business performance,” says Luciano Scalise, Decision Analytics Managing Director EMEA & APAC, Experian.

Banking, telecommunications, mortgage, leasing, insurance, automotive, retail, finance, public sector, small business, unsecured lending, and other industries are all supported by PowerCurve® Strategy Management.