VMware Opens a New Regional Digital Hub in Asia to Encourage More Innovation and Inclusive Growth

Business & Finance
30 Mar 2022 • 11:01 AM MYT
DSA
DSA

Data & Storage Asean News Portal

VMware, Inc., a leading innovator in enterprise software, has opened a new Regional Digital Innovation Hub in Singapore. Singapore's government has a strong digital policy agenda, which VMware applauds. Mr. Alvin Tan, Minister of State for Trade and Industry as well as Culture, Community and Youth, represented the government and officially opened VMware's digital innovation hub. The United States Embassy's Economic Unit Chief, Chad Norberg was also present.

The Regional Digital Innovation Hub will bolster Southeast Asia’s growth as a burgeoning, vibrant technological hub and is dedicated to empowering businesses to navigate the new future of work. It also joins nine other Virtual Briefing Centers located in key markets around the world, including Bangalore, Beijing, Tokyo, and Sydney in the Asia Pacific. The new centre aims to empower businesses with a clear vision on how to implement technology frameworks and solutions that address their unique business challenges across the region, drawing on Singapore's strategic location as the No. 1 innovation epicentre outside of Silicon Valley and a critical gateway for businesses to access the rest of Southeast Asia.

“With ASEAN on track to become a USD 1 trillion digital economy by 2030 and the region’s emergence as an innovation powerhouse, we are committed to accelerating businesses to the future by helping them visualise and implement their digital roadmaps,” said Paul Simos, Vice President and Managing Director of Southeast Asia and Korea at VMware.

“The future of business is digital, and we hope to create a competitive edge for our customers by building a secure place for them to experiment and experience how future technologies can be built into their systems before they are enacted in real life, so that they can anticipate what lies ahead and attain full autonomy on their innovation cycle,” said Simos.

The cutting-edge hub is equipped with cutting-edge features such as digital whiteboarding, virtual reality (VR), and a personalised experience using radio-frequency identification (RFID) (RFID). Business leaders can use the Virtual Briefing Center (VBC) to learn about VMware products, communicate with experts, and see in-depth demonstrations via hybrid and online briefings. Physical engagement with the centre's wall-size display with navigational touch controls and interactive whiteboarding functions is used in hybrid briefings to better visualise ideas and concepts, while flexible collaboration tools help online guests participate in conversations. Mixed areas for small group collaborations and a digital lounge for private meetings can also be tailored to the demands of each gathering.

The VBC features four state-of-the-art and next-gen technologies that foster inventive idea exchange and brings to life a modern vision that highlights an organisation’s strengths and unpacks specific challenges and constraints by designing a customised roadmap with solutions that address one’s top business priorities.

The four demo zones showcase the possibilities with technology around the areas of:

  • Advanced IT in a digital hub for the future of work

  • Accelerating the digital employee experience

  • Moving towards Zero IT and Tanzu Labs

  • Enabling innovation with Tanzu Labs

Connected to all of VMware’s other VBCs across the globe, the centre also allows for businesses to connect with technical experts and teams from anywhere in the world to unpack technical constraints and design customised technology roadmaps with glove-fit solutions. This will enable business leaders to test current technologies, concepts, and pilot projects before official rollouts, serving as a secure innovation sandbox to build new innovative concepts and transformation roadmaps.

VMware just reopened its Singapore office, which has been renovated with versatile, innovative facilities that emphasise collaboration and autonomy to provide employees with more alternatives for how and where they work. The WELL-certified office has air purifiers, recycling facilities, yoga rooms with lockers, a jamming studio, and maternity rooms on specific floors, all with a focus on sustainability and inclusivity.