Treasure Data, the leading global Customer Data Platform (CDP) company, and ADA, the region's largest independent analytics, data, and artificial intelligence (AI) business, announced a strategic partnership to bring end-to-end enterprise customer-centric solutions to 10 markets across South and Southeast Asia, including South Korea. This alliance, which is an industry first, will help businesses improve and personalise consumer experiences, communicate more effectively, and manage data gaps.
The customer journey is getting increasingly complex with customers now expecting deeper personalised content across multiple touchpoints. To support brands in achieving a successful outcome and getting the most value out of a CDP, ADA and Treasure Data will provide strategic consultancy and create functional use cases with measurable return on investment. This includes setting up and deploying a CDP with a single customer view, supporting design and unifying data, activating platforms from media to mobile to web to CRO (conversion route optimisation), and offering full technical support. One example of this is by integrating Treasure’s CDP solutions with the WhatsApp Business Platform to drive better, personalised conversations with customers. This can boost customer engagement and increase customer satisfaction, thus leading to better sales conversions. For instance, a telecommunications company can free up customer support to focus on servicing more complex care issues, which can improve customer engagement and reduce operational costs significantly.
Treasure Data's smart CDP capabilities and ADA's analytics, data, and AI solutions are combined with consumer models obtained from 375 million customer profiles on a monthly basis, thanks to a strategic investment by SoftBank Corp. Previously, CDPs were only available to larger companies, but with this partnership, SMEs will be able to engage with their customers while growing their business.
Srinivas Gattamneni, Chief Executive Officer of ADA, said, “Our clients across all industries are craving for solutions that can fully leverage their customer data to enhance their digital customer experience journeys. With Treasure Data, we are truly able to deliver complete marketing solutions that enables usage of customer data across all parts of the marketing funnel from brand identity development to customer acquisition to eCommerce revenue delivery. This partnership will connect enterprises in APAC by using CDP to build meaningful connections across their customer journey, thus enhancing the customer experience through data and marketing technology.”
Kazuki Ohta, Chief Executive Officer and Co-founder, Treasure Data, said, “We are excited to work with ADA to bring this first of its kind partnership to the Southeast Asia market that will allow customers to experience our leading CDP with best-in-class service to clients. Together we can ensure all brands will be able to easily leverage insights to create tailored, relevant and secure customer experiences.”