On Wednesday, 25th May 2022, I had the honour of attending a Beauty Talk organised by Malaysia Kini in collaboration with Taiwan Excellence, an award which recognizes Taiwan’s premium products. Products or brands which bear the mark of Taiwan Excellence are renowned internationally for their outstanding quality and innovation. So it was a privilege to be invited to a panel discussion featuring some of the best Taiwanese beauty brands. Titled “The Beauty Talk: What Do Experts Think?”, the panel discussion was hosted by Malaysian fashion and beauty blogger Emily Quak as she spoke to the representatives of three premium Taiwanese beauty brands at Ibis Hotel Kuala Lumpur.
So ready to get acquainted with some of the best-in-class hair care and skincare brands available out there? I certainly am! So let’s get straight to it, shall we? The three Taiwan Excellence beauty brands featured were:
- Aromase – Taiwan’s leading scalp care and hair care provider,
- Bio-Jourdeness – encompasses premium skincare products and spa outlets
- Natural Beauty – another esteemed skincare and beauty expert
Scalp Care and Hair Care
Aromase
Representing premium scalp care and hair care provider Aromase was Grace Wong, Senior Marketing Manager of the brand in the Malaysian market. Besides Taiwan and Malaysia, the Aromase range of scalp care products is available in over 20 countries globally including the US and the UK. According to Wong, since everyone’s scalp is unique, the brand provides a personalized scalp consultation carried out by their experienced customer service representatives on their online platform. Then, a suitable product is recommended to address your individual needs. I’m all-in when it comes to such a personalized approach. I believe it’s a testament to the brand’s quality.
The brand has carried out extensive research and development, working with top dermatologists in Taiwan to produce plant-based, chemical-free products. It has received an encouraging response from the Malaysian market so far and is planning to launch in retail stores soon. A highly recommended product from Aromase is its star product, the 5a Juniper Scalp Purifying Liquid Shampoo. The product uses a plant-based steroid, which is claimed to cause no unwanted side effects. The formula is said to provide thorough cleansing of the scalp from sebum and oil production for healthy hair growth. An 80ml bottle costs USD12.99 or around RM57 online.
Skin Care and Beauty
For skincare, two premium beauty brands were featured, namely Bio-Jourdeness and Natural Beauty. Representing Bio-Jourdeness was the Director of the Malaysian division Jet Ke while Natural Beauty Malaysia was represented by its Training Assistant Manager, Jess Ng.
Bio-Jourdeness
The brand has opened up 18 markets in Malaysia covering locations in western peninsular such as Kuala Lumpur, Klang, Ipoh, Johor and Penang. Bio-Jourdeness Malaysia offers beauty spa services and it also has its range of skincare products. Its spa services range from face spa to body spa, breast spa and even eye spa.
According to its Director, Jet Ke, the two essential ingredients for the skin are hyaluronic acid for hydration and collagen for anti-ageing. Hence, for basic skincare, he recommended 2 of their products, the hyaluronic acid serum and collagen serum. A 60ml bottle of the collagen serum can be bought online for RM442. Besides face care and body care products, the brand also offers essential oils for relaxation.
Natural Beauty
The brand offers skincare products combining natural ingredients and advanced skincare technology. Like Bio-Jourdeness, Natural Beauty also has its R&D team who has carried out a lot of studies, especially on Asian women. According to Ng, the brand representative, they have been using Key Opinion Leaders (KOLs) to promote Natural Beauty in Malaysia.
The brand’s popular range of products is the Extreme Hydration series, which aims to replenish the hyaluronic acid content of the skin. The products are rich in y-PGA tech, which has a moisturising intensity that’s 10x higher than ordinary hyaluronic acid to effectively lock in the skin’s moisture.
After the talk, visitors, including myself, were given the opportunity to experience Natural Beauty’s non-invasive Hydra Glow Spa treatment, which involves the use of a facial spa machine. The machine makes use of advanced skincare technology to further hydrate and tighten the skin. You can enjoy this relaxing spa session at Natural Beauty’s centre located at Midvalley for RM438.
Random Rose is a content writer under Headliner by Newswav, a programme where content creators get to tell their unique stories through articles and at the same time monetize their content within the Newswav app.
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