Qlik and Accenture Introduce Data Literacy Blueprint to Help Organisations Increase Data-Driven Decision-Making

Startup
30 May 2022 • 11:32 AM MYT
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To help organisations advance their journey to enterprise-wide data literacy and increase data-driven decision-making by 58%, Qlik and Accenture have created “The Seven Principles of Data Literacy: A Blueprint to Accelerate your Business Toward its Data-Driven Future.”

This crucial resource will assist organisations in understanding the steps required to enable their employees to grab the prospects of a data-driven future, regardless of where they are on their journey.

Over the last two years, C-level support for data-driven decision-making has surged. Data has helped nearly all global company leaders (90%) better navigate the uncertain business climate produced by the epidemic, and it has been crucial to their organisation's success during this time (80%). As a result, by 2030, this group predicts that data literacy will be the most in-demand ability.

When it comes to data literacy abilities in today's organisations, there is a big gap between expectation and reality. Over half of business leaders believe their employees are proficient in data literacy. However, the truth is rather different. Only 11% of employees are completely secure in this area, which means that 46% of employees still make judgments primarily on gut instinct rather than data-driven knowledge.

Data literacy is essential to building a successful data culture. Over nine in ten data literate employees strongly agree that they regularly review and use data to inform their decisions (95%) and a similar number cite that their actions are often triggered by data insights (89%) – a 58% and 59% increase when compared to employees that are not fully confident in their data literacy skills.

The blueprint has been launched in collaboration with the Data Literacy Project, an organisation which is on a mission to drive data literacy across society, of which Qlik and Accenture are founding members. It draws on Qlik and Accenture’s collective expertise and insights from the Data Literacy: The Upskilling Evolution Study.

Training isn't the only thing that comes up in the recommendations. The blueprint's Seven Principles embrace the necessary behavioural change required to get people to a point where they can confidently, actively, and instinctively analyse and challenge the data and utilise it to make daily decisions.

The seven principles to data literacy success include:

  1. Foster a culture of humility and curiosity where everyone is confident to question data and insights.

  2. Put training into practice by empowering employees to use their skills every day.

  3. Be inclusive in offering training to everyone from the intern to the CEO.

  4. Focus on outcomes by being clear on the problem you want to solve.

  5. Measure the impact on employee satisfaction and engagement in training. And longer-term on the ROI on the business.

  6. Adopt a systemic perspective that encourages conversation and collaboration between different departments.

  7. Invest in technology that meets both the user and your business’s needs.

The Seven Principles of Data Literacy: A Blueprint to Accelerate your Business Toward its Data-Driven Future can be downloaded here.

Paul Barth, Global Head of Data Literacy at Qlik: “Notably, the blueprint does not focus on steps, but on principles, as the journey to data literacy is not linear, it may weave, pause and change direction – like all journeys do. But getting started on that journey is what’s important. Increasing numbers of organisations are moving away from the passive consumption of data and analytics to a more active relationship with data that drives context-rich, real-time insights for more informed decision-making. But to make that shift impactful, employees need to have the skills to be able to work with and make smarter decisions with data. And while the journey will look different for everyone, following these seven principles will put leaders on track to building a successful, data-driven organisation.”

David Miller, European and UK Augmented Insights Lead at Accenture – Applied Intelligence Delivery: “There’s no doubt that data literacy is a vital skill for the future. Believing that and putting in the investment, however, are two different things, particularly when it requires cultural and behavioural change alongside upskilling. Every organisation has different goals and approaches. But success comes when everyone is empowered to think differently, use data to gain new insights and make smarter decisions, and when a culture of curiosity, intellectual humility and data decision-making becomes part of the fabric of the organisation. At that point, data really does become a language of business that everyone speaks.”

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