Amplitude, Inc., the pioneer in digital optimisation, announced an expanded partnership with Snowflake, the Data Cloud company, to bring the power of the Snowflake Data Cloud to organisations around the world. Snowflake users may now access actionable insights on customer behaviours and product experiences within Amplitude without having to export data from their Snowflake instance thanks to a new data-sharing integration. The Snowflake Data Cloud and Amplitude's #1 ranked product analytics solution are now integrated, offering businesses the power of choice and speed to focus on what matters most: developing outstanding product experiences that drive business success.
With the Snowflake Data Share integration, Amplitude and Snowflake customers now have the flexibility to consolidate their data directly in their Snowflake instances or establish read access to a data share provisioned by Amplitude. This improved data accessibility will give customers the flexibility to access their data how they choose and increase the ROI of their Snowflake investment.
“The digital product landscape is more crowded and competitive than ever before. To win the market and ensure long-term customer loyalty, organisations must have a deep understanding of their customers’ preferences and behaviors,” said Spenser Skates, CEO and co-founder of Amplitude. “But accessing high-quality customer data has historically been a challenge, inhibiting cross-functional teams from having a unified view of every customer. That’s changing thanks to Amplitude and Snowflake’s new expanded partnership. Organisations will now be able to quickly and flexibly collect, process, and get value from their product data to accelerate adoption, drive growth and increase retention.”
Customers receive flexibility in how they manage their data because to Snowflake and Amplitude's bi-directional integration. Amplitude's Reverse ETL interface with Snowflake can be used to enrich or add to data in Amplitude, as well as transfer this data back to clients' Snowflake instances using Amplitude's data sharing procedure.
“Organisations today need access to accurate, real-time customer data sets, leaving no room for data silos,” said Kieran Kennedy, Head of Marketplace, Snowflake. “Snowflake and Amplitude have taken the next step in our partnership so that customers can gain increased flexibility and choice on how to mobilise their data, further unlocking rich behavioural insights to drive their businesses forward.”
The Snowflake Data Cloud allows businesses to construct a safe source of truth for their data while also offering technical users with a powerful query engine. Amplitude is a leader in digital analytics, capturing consumer behaviours, resolving customer identity across every digital touchpoint, and providing a self-serve, no SQL interface for business users to answer queries, execute product trials, and target audiences. Teams now have more options for connecting the two platforms and utilising tools to improve data quality and decision-making thanks to the new data share integration.
