Manchester United executive vice-chairman Ed Woodward says they're focused on building for the long-term.
As the United chief announced record annual revenues of 621.7million today, he insisted everyone understands the plan.
He said, "We and our global fanbase demand success and winning trophies - that target and standard has never changed. The progress on the business side underpins the football operation.
"Much progress has been made on the academy, recruitment department and the training ground, and behind the scenes, so this isn't always apparent.
"These investments we have made and our commitment to Ole in March provide the building blocks for success.
"We are wholly confident this approach will deliver, but it is important to be patient as we build for the future.
Woodward even credited his staff for not getting distracted by the transfer rumours circulated around Old Trafford.
The 47-year-old noted: "We won't be influenced by short terms distractions.
"The club was linked with hundreds of players, but despite this our recruitment department was able to approach the window in focused and disciplined way.
"Danny James, Aaron Wan-Bissaka and Harry Maguire joined a strong squad and we also renewed contracts for players like Marcus Rashford and David De Gea. We are optimistic for the future.
"The sale and loaning of players allowed the manager to involve more young players, providing a firm foundation and culture ready for building next trophy winning squad.
"Much speculation is focused on recruitment and it is area we've evolved. The players signed demonstrate this approach is right.
"The root of the club is youth-led attacking football, and it is the right way forward. Everyone from the manager, players and board remains resolute in the desire to get Manchester United to the top of English football.
"We will continue to make the necessary investment to make this happen."
