Wolves have added Crypto Millions Lotto to their sponsorship portfolio, reports, www.sportspromedia.com/.
The agreement marks the first time a Premier League club have collaborated with such a company and is designed to leverage Wolves' global profile to market the bitcoin lottery.
Sulim Malook, Crypto Millions Lotto's chief executive, described Wolves as the most "crypto-friendly club" in England. In July, the club extended their sleeve sponsorship with global cryptocurrency exchange CoinDeal for a further season.
That deal also followed a record partnership for the club with ManBetX a month earlier, which made the online gambling company Wolves' principle shirt sponsor.
"Wolves success last year has put the club's name on the world stage in a sport that is by far the most watched on the planet," said Malook.
Steve Morton, head of commercial at Wolves, added: "We're delighted to partner with Crypto Millions Lotto, an ambitious company that is keen to increase its exposure with the help of Wolves' global reach across various platforms.
"We're also excited to develop our relationship, which will also see the Wolves brand reach new audiences in Eastern Europe and South America."
