Nike are pulling back from boot endorsement deals.
The Mirror says Nike are set to scale back on boot deals for players, with industry insiders believing the move is due to having to spend more on club kit deals.
Contracts with the top clubs in world football have become increasingly lucrative business, with Nike believed to be keen to add Liverpool to their portfolio in a Premier League record deal.
As a result, some individual players could see their boot deals cut back - despite recent reports the brand are looking to make Manchester City attacker Raheem Sterling the face of Air Jordan's branch into football boots in a 100million deal.
Their new approach is banking on the fact their boots, sportswear and training kit remains extremely popular in the market, with a belief players will want to stick with the brand even if the money being offered is less lucrative.
According to reports, Liverpool have been offered the third highest kit deal in history, and the biggest in Premier League history, worth more than the 74million a year rivals Manchester United currently earn from Adidas each year.
Nike already supply Barcelona in a deal said to be worth 99million annually, as well as having deals with Premier League clubs Chelsea , Tottenham and Brighton .
