I am encouraged reading the feedback from many eminent readers to my story “From Entrepreneurship to Entreprenology: Emergence of a new discipline focusing on resilience & flexible business models” published by newswav.com on Thursday, 27 August 2026. Permit me to quote, Excellency Lyonpo TS Powdyel, former Bhutan's Minister of Education, who said, “Salam Sejahtera and Kuzu Zangpo, la! This looks like a refreshing idea and you have reflected on its scope very well indeed. Thank you so much for sharing the new insights. Tashi Delek and Terima Kasih. Senator Syed Shahil revealed, “A kind of new discipline. IUE cracked the code on global entreprenology leadership. Really amazing development.” CPA Suppiah Subramaniam, stated “Thanks for sharing this article which clearly explains the difference between entreprenology and entrepreneurship. Good article. It also explains what IUE is doing.”

As a management educator and IUE Adjunct Professor, I remember a decade ago most organizations were asking whether they should consider social & environmental issues in conjunction with profitability. Today the key discussion has shifted from a question of whether to a question of how: How can an organization consider social, environmental, and economic value creation? A recent study by Sejahtera Leadership Initiative (SLI) and Global Sejahtera shows CEOs believe that sustainability issues need to be fully integrated into the strategies and operations if their organizations are to be real successful.

Interestingly, according to IUE President Dr. Pauline Crawford, that “The principles of entreprenology are part of a living library of experiential thoughts, reaction, and conversations documented and appended that will be changed as it necessary as our world evolves. The principle are a core selection of as ‘The Unteachable Skills’, are needed to accelerate & sustain entreprenological success. These skills - and the resultant principles - build the robust real-world platform upon which entreprenology is established. At IUE, our approach is on a life credential for people who think beyond what already exists."
Zulkifly Baharom (hajizul50@gmail.com) is a content creator under the Newswav Creator programme, where you get to express yourself, be a citizen journalist, and at the same time monetize your content & reach millions of users on Newswav. Log in to creator.newswav.com and become a Newswav Creator now!
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