Airline gives verdict on ICE video using its viral meme

WorldPolitics
1 Aug 2025 • 5:21 AM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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  • Airline Jet2 has expressed disappointment over a White House video promoting deportation that features a viral audio clip from its Jet2holiday advert.
  • The video shows people being handcuffed and escorted onto a plane, with the caption "When ICE books you a one-way Jet2 holiday to deportation. Nothing beats it!"
  • Jess Glynne, whose song "Hold My Hand" features in the advert, stated the social media post made her feel "sick," emphasising her music promotes love and unity.
  • Jet2.com and Jet2holidays clarified they do not endorse the use of their brand to promote government policy, despite their branding becoming a viral phenomenon.
  • The audio has become a popular meme, used in over 1.9 million TikTok videos, and the White House has previously posted similar meme-style content.

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