There’s less than a week to go until Amazon’s Prime Big Deal Days sale begins, but I’ve already spotted some early discounts, meaning you can get a head start on the savings right now. Following the launch of its new own-brand devices, including a new Fire TV stick, Amazon has reduced prices across its existing range, and to record low prices.
The cheapest model on offer is the Fire TV stick HD, which has had its price slashed in half (was £39.99, now £19.99, Amazon.co.uk). If you’re after a device for 4K viewing, the Fire TV stick 4K (was £59.99, now £25.99, Amazon.co.uk) and Fire TV stick 4K max (was £69.99, now £39.99, Amazon.co.uk) have also been reduced. Unlike the deals that are set to land next week, you don’t have to be a Prime member to nab a saving on the streaming dongle.
You’ll also find plenty of deals on many of Amazon’s most popular own-brand products, including the Ring battery video doorbell (was £99.99, now £39.99, Amazon.co.uk), the Echo Show 5 (was £89.99, now £49.99, Amazon.co.uk) and Kindle Colorsoft (was £269.99, now £199, Amazon.co.uk).
We have everything you need to know about the Fire stick offer below. We’re predicting the discounts will continue into Prime Big Deal Days sale next week, so we’ll be keeping this guide up to date throughout the two-day event, too.
Amazon Prime Day is the online retailer’s biannual sales event for Prime members. It’s usually held once in the summer and again in October, to kick-start Christmas shopping. The event features deals across top brands, from Apple to Dyson, as well as offers on its bestselling own tech, including Kindle and Echo dot smart speakers.
When is Amazon Prime Day?
The next Prime Day event, known as Prime Big Deal Days, starts on Tuesday 7 October. It’ll take place over two days before ending at 11.59pm on Wednesday 8 October. The IndyBest team will be covering all the best deals throughout the event, so head to our Prime Day hub for all the latest details.
Shop for more savings with our hand-picked best Prime Day deals
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