Bargain hunters, start your engines: Amazon Prime Day is now in its final day. The 48-hour annual discount bonanza sees everything from the latest tech, including Amazon devices, laptops and TVs to home appliances, mattresses, beauty and so much more go on sale.
Taking place over two days (Tuesday 16 July and Wednesday 17 July), the retailer’s event is exclusive to Prime members. Amazon’s site-wide version of Black Friday, the deals are arguably just as good as the November sale.
Naturally, we’re on hand to take you through the very best deals that Amazon has to offer, plucking out the good discounts and chucking out the bad – ending tonight. From top shopping tips to the best bargains to shop now, consider this your Prime Day cheet sheet.
Amazon Prime Day 2024 live updates
- Apple AirPods are at their lowest price ever
- When does Prime Day 2024 end?
- Is Prime Day better than Black Friday?
- How to get Audible for free
- The best Dyson airwrap alternative is on sale
The internet loves this CeraVe cleanser – and it costs just £10
18:30
Lois Borny
CeraVe SA smoothing face and body cleanser: Was £14.50, now £10.33, Amazon.co.uk
Now this is a product that the internet loves. CeraVe’s SA smoothing cleanser was released in the UK five years ago, people went ga-ga for it during the pandemic and, now, at sub-£10 it’s still as effective as ever. Our tester commented in her review that “this no-frills product helps [her] manage [her] skin during a flare-up, improving the texture of [her] scarring and banishing any inflammation.” Acne sufferers, this one will be your holy grail.
This sub-£100 electric toothbrush is now even cheaper
18:15
Lois Borny
I’ve been cleaning my teeth with my trusty Oral-B toothbrush for a while now, but I’m in the market for a newer model. Suri’s sub-£100 electric toothbrush looks lovely, and right now, it’s 25 per cent off.
SURI sustainable sonic toothbrush: Was £95, now £71.25, Amazon.co.uk
An eco-friendly choice, this sleek-looking SURI toothbrush was named best toothbrush under £100 in our best toothbrushes round-up. The brushes have recyclable plant-based heads and bristles, as opposed to plastic bristles, which are used by many other brands. Our expert was impressed by its “comprehensive clean”. With 33,000 sonic vibrations per second, it’s capable of dislodging stubborn plaque build-up.
The team’s best budget video doorbell is now less than £30
18:00
Lois Borny
Doorbells are smarter than ever these days. Boasting functionality, adjustable motion-detection and a slim design, the Blink video doorbell (now £29.99, Amazon.co.uk) comes tried, tested and approved by our reviewers, and is now 50 per cent off thanks to Amazon Prime Day.
Our tech writer rated these wireless earbuds the best for bass
17:45
Lois Borny
Are you someone who needs plenty of bass from their playlist? If so, our tech writer thinks these are the best wireless earbuds to go for. They also happen to be reduced to less than £120 at the moment, so there’s no time like the present to invest in an upgrade.
Beats studio buds +: Was £179.99, now £119.99, Amazon.co.uk
Landing in our review of the best wireless earbuds, these buds were hailed the best for their bass, while boasting standout design, quick pairing and auto-switching between devices, and an hour of playback after just five minutes of charging. They also come with “new acoustic vents to reduce pressure on the ears so they can be worn more comfortably for longer”, our tester noted.
Whip up coffee shop standard iced drinks with this discounted coffee machine
17:30
Lois Borny
We’re right in the middle of iced latte season and if, like me, you want to make coffees at home to cut down on coffee shop brews, this machine will whip up both hot (and cold) coffee and comes tried, tested and approved by the team. Snap it up while it’s on sale.
Breville iced+hot coffee maker: Was £66.99, now £44.99, Amazon.co.uk
According to our tester, this coffee machine from Breville makes coffee as good as any they’ve had from a high street coffee shop. “The machine is easy to use – simply top up the water reservoir (you have to do this each time, but it’s not too much hassle) and pour in ground coffee”, they said.
Audible is completely free for three months
17:15
Lois Borny
I love my Audible subscription – train journeys and everyday chores are better when I have a book on the go, while there are countless titles to choose, from classic tomes likeThe Secret History by Donna Tartt, to new releases likeThe Ministry of Time by Kaliane Bradley.
If you’ve been umm-ing and aah-ing over whether to subscribe, you can now get it for free, for three months (for Amazon Prime subscribers who’ve never had Audible before, or in the last 12 months).
This Prime Day deal on the best Dyson airwrap alternative is stellar
17:00
Lois Borny
If, like me, you don’t love the thought of spending more than £400 on a new hair tool (no matter how many people tell you that it’s the best thing they’ve tried since sliced bread), then I have some good news. Our best Dyson airwrap alternative has been slashed in price by (nearly) 30 per cent.
Calling all bookworms, this Kindle deal is for you
16:45
Lois Borny
Perfect for packing on holiday, when you don’t want to stuff a pile of books into your suitcase, ereaders are an excellent invention that’s only getting better. The Kindle paperwhite was our tech writer’s favourite in their review, and right now, it’s reduced by 20 per cent.
Amazon Kindle Paperwhite: Was £149.99, now £119.99, Amazon.co.uk
Here’s a brilliant deal for the bargain-savvy bookworms out there; the Amazon Kindle Paperwhite, our favourite tried and tested ereader, has dropped in price by a worthwhile 20 per cent. In our review, our tester said it featured an elegant design, and improved front light, which is now “subtler and adjustable in terms of warmth as well as brightness”.
Our favourite budget whiskey is 30% off in the Prime Day sale
16:30
Lois Borny
Calling all whiskey lovers – reduced by 30 per cent this Prime Day, this bottle of whiskey proves you don’t need to shell out to try a great tasting tipple. Dubbed the best budget option by wine and spirits writer Aidy Smith, it’s just £20 in Amazon’s summer sale.
Good afternoon, savvy shoppers
16:15
Lois Borny
Hello! Let me introduce myself, I’m Lois – I’ll be taking over from Daisy as your dedicated Prime Day shopping guide. We’re entering the final stretch of the big summer sale now, so this is your last chance to save some cash on that coffee machine, or bag a bargain on that blender. Let’s get to it.
Fitness fans, you can save 30% on the Fitbit charge 6
16:00
Daisy Lester
It’s time to supercharge your fitness regime thanks to the Fitbit charge 6 tracker. Helping you track, monitor and work toward goals, the wearable is a fan favourite for good reason.
Fitbit charge 6: was £139.99, now £103.55, Amazon.co.uk
The original slim fitness tracker is reduced by 26 per cent. The Fitbit charge 6 supports whatever workout you favour, linking to treadmills, exercise bikes and rowing machines with smart Bluetooth technology. Not only that, it measures your heart rate, oxygen levels, stress and sleep. It’s clever in other ways too, with built-in Google apps, so you can listen to music, map a route and access your Google wallet to make payments on the go. Comfy and lightweight with a silicone strap and hardwearing face, it’s the perfect investment for those looking to upgrade their fitness game
When does Prime Day 2024 end?
15:45
Daisy Lester
Prime Day 2024 kicked off yesterday (Tuesday 16 July) and will finish today (Wednesday 17 July). The will end at 11.59pm, so you would have had a full 48 hours to shop the discounts.
You need to be a Prime member to shop the sale. It costs £8.99 per month or £95 when paying for a year up-front. If you haven’t been a Prime member in the last 12 months, you can get a 30-day free trial, which will still gain you access to the sale.
With just nine hours left, make sure you don’t miss any deals by checking out our main guide:
Our tech expert has found this standout Acer laptop deal
15:30
Daisy Lester
It’s a minefield out there when it comes to laptop deals during Prime Day. But thankfully our IndyBest tech experts are on hand to help you filter through the duds.
Acer Aspire 3 laptop: Was £549, now £379.99, Amazon.co.uk
If you’re looking for a new laptop, this could be your perfect match as it’s now 30 per cent off. It features a HD webcam and dual microphones with AI technology to reduce background noise, so whoever you’re video calling will be able to hear you clearly. When our tester reviewed a similar model they deemed it the best value student laptop and found it to be “ideal for working remotely and watching entertainment on the go”.]
The swanky Kindle scribe ereader is high on my wishlist – and it’s on sale
15:15
Daisy Lester
As a self confessed book lover, Amazon’s original Kindle (was £94.99, now £74.99, Amazon.co.uk) is my prized possession for commuting and travelling. But with a few more holidays on the cards for summer, I’ve got my eye on an upgrade courtesy of the Kindle scribe.
Kindle scribe (64 GB): Was £409.99, now £274.99, Amazon.co.uk
The Kindle scribe comes with a stylus for creating notes in the margins of the page, which is pretty neat. “The scribe collects your notes together in one place”, our tester explained in their review, but “not all books can be written on, at least, not yet”. In terms of reading experience, they added that the big display means you can squeeze more words into a page, resulting in fewer page turns (or you can opt for bigger text). And there’s no time like the present to invest in the swanky new ereader because the price has been slashed by a generous £134.
This Blink video doorbell is reduced to less than £30
15:00
Daisy Lester
Whether you’re in the market for something to help communicate with delivery drivers or looking for something to provide some extra security and peace of mind, a video doorbell can enhance the security in your home. This one is an absolute steal right now at just £29.99.
Blink video doorbell: Was £59.99, now £29.99, Amazon.co.uk
The best budget-buy video doorbell in our review, the writer praised it for its affordable price point, functionality and slim design, noting that it’s “less obtrusive than some others we tested”.
“The audio quality was decent – both hearing what someone was saying on the doorstep and then speaking to them through our app,” they noted. “We could adjust the motion-detection function, so it only triggered recording of relevant events, and adjust the length of the clip it captures. The night vision was decent, too,” added our writer.
Hailey Bieber loves this moisturiser – and it’s on sale for £7
14:45
Daisy Lester
Loved by the likes of Hailey Bieber and Victoria Beckham, this budget moisturiser is lauded for its nourishing skincare benefits. If you’ve been influencer, it’s now even more appealing at just £7.
Weleda skin food: Was £12.07, now £8.49, Amazon.co.uk
It’s thick and perfect for dry or rough patches and, our tester found in her pregnancy-safe skincare buys review that Weleda skin food had “helped heal angry areas of dry, itchy and red skin,” as well as being, “an intensive redeemer that’s nourished and restored a healthy barrier at an affordable price” – and it’s been made even more affordable this Prime Day.
Best Lego Amazon Prime Day deals 2024
14:30
Daisy Lester
Calling all Lego fans, there’s a bunch of deals on the Danish brick brand’s sets in time for early Christmas shopping (or just as a treat to yourself).
Lego wildflowers bouquet set: Was £54.99, now £43.99, Amazon.co.uk
Release your inner florist with this vibrant and intricate bouquet of wildflowers. The floral bundle features 16 height-adjustable stems, along with a dynamic array of flowers reflecting the vibrancy of wildflowers such as Welsh poppies, cornflowers and lavender. Perfect for arranging before displaying in a vase as you would a fresh bouquet of flowers, they’ll brighten up any windowsill (without worrying about wilting and watering). You can save 20 per cent with this deal at Amazon.
Amazon’s Fire max 11 tablet is nearly half price
14:15
Daisy Lester
Tablets have come a long way since Apple launched the iPad more than a decade ago. For value, it’s hard to beat the basic but highly useful fire range from Amazon. And now it’s Prime Day, you can save hundreds on the range, including the Fire max 11.
Fire max 11 tablet: Was £249.99, now £139.99, Amazon.co.uk
Reduced to almost half price this Prime Day, the Fire Max 11 offers “exceptional value”, according to our review, where it was dubbed the best full-size budget tablet on test. It was hailed by our writer for being powerful and boasting a “bright and colourful” display and “very strong” battery life. What’s more, it features “a slicker, slimmer and more premium design than other Fire tablets”, they praised.
This is the best Prime Day deal on an Emma mattress
14:00
Daisy Lester
Prime Day is all about saving on those big ticket items that have been on the wishlist for a while. Case in point: a mattress. Considering we spend a third of our lives asleep, it’s important to get that purchase right.
Tried and tested by our sleep expert, you can’t get much better than the Emma nextgen premium mattress. Now, it’s on sale with 40 per cent off.
Emma nextgen premium single mattress: Was £709, now £389, Amazon.co.uk
“For fans of firm mattresses, the Emma premium plus is sure to go down a treat”, our tester said in their review. Crowning it as the best breathable option, our tester found that the Emma NextGen premium mattress was one of the comfiest they had ever slept on. “What makes this so impressive is the five layers of comfort”, they explained, “four of which are made from foam, and one a 12.5cm tall layer of pocket springs, making the whole thing soft and spongy.” You can sleep even better now, as Amazon has slashed the price of a single mattress by more than £300.
Save 30% on ghd’s salon-quality helios hair dryer
13:45
Daisy Lester
Ensuring you’re never late in the morning, ghd’s hair dryers are the beauty world’s worst-kept-secret for a sleek, straight blow dried look. The helios model is even used in professional salons - and now you can save nearly 30 per cent for Prime Day.
ghd helios hair dryer: Was £179, now £132.99, Amazon.co.uk
“Having had it tested in both a professional and informal setting, I can confidently tell you that it ensures the quickest blow-dry on the market with three heat settings, three speed settings and a perfectly tapered concentrator attachment,” our beauty writer said. “Whether you’re after a bouncy ‘do or a sleek straight finish, the helios will get you there in half the time.”
These Samsung Galaxy earbuds are now under £100
13:30
Daisy Lester
Headphones are the kind of investment you’ll use for years (my AirPods are five years old and still going strong), but you want to ensure you purchase the right ones. Luckily, our tech team have tried and tested hundreds and Samsung’s Galaxy buds2 earned a spot in their round-up of the best headphones.
Samsug Galaxy buds2 pro wireless earbuds: Was £219, now £99, Amazon.co.uk
Rated a solid four out of five in our best wireless earbuds review, the Galaxy buds2 pro have a “strong” active noise cancelling mode, according to our tech expert, so you can completely immerse yourself in whatever you’re listening to. They fit snugly and comfortably in the ear and they’re lightweight so you can use them over long periods of time. “Sound quality is tremendous,” our writer said in their review. “Samsung owns audio company AKG, which has tuned these earbuds immaculately.”
Stock up on household essential for (a lot) less
14:03
Daisy Lester
While tech and beauty discounts often steal the limelight during Prime Day, sometimes the boring purchases are the most worthwhile. From dishwasher cleaner to bathroom fresheners, the team have rounded up all the household essentials they’re stocking up on.
Finish dishwasher machine cleaner: Was £10.50, now £4.45, Amazon.co.uk
If you want sparkling dishes, it makes sense to keep your dishwasher squeaky clean, too, but many of us often overlook this household chore. However, with this handy product from Finish, you can easily give your machine a proper deep clean. Simply pop the bottle in an empty dishwasher, begin a high-temperature cycle and enjoy the fresh-smelling results.
Febreze bathroom air freshener, 8 pack: Was £28, now £15.20, Amazon.co.uk
Keeping a bathroom smelling sweet is an imperative part of ensuring your home stays a clean and fresh haven for you and your family. These bathroom air fresheners from Febreze work by fighting off any foul odours in the air and preventing them from lingering, replacing them instead with a light fresh scent. With eight refills, each lasting up to 50 days, they are sure to give you peace of mind and a breath of fresh air, especially since they’re now 43 per cent off.
My stylish and sustainable electric toothbrush is on sale
13:00
Daisy Lester
I’ve been using’s Suri’s sonic toothbrush since the start of the year and trust me, I’m not going back. Just as efficacious as more expensive models from the likes of Oral B and Philips, Suri’s brushes more affordable, stylish-looking and have strong eco credentials. Better yet, the electric toothbrush is on sale for Prime Day.
SURI sustainable sonic toothbrush: Was £95, now £71.25, Amazon.co.uk
An eco-friendly choice, this sleek-looking SURI toothbrush was named best sustainable electric toothbrush in our best toothbrushes round-up. The brushes have recyclable plant-based heads and bristles, as opposed to plastic bristles, which are used by many other brands. Our expert was impressed by its “comprehensive clean”. With 33,000 sonic vibrations per second, it’s capable of dislodging stubborn plaque build-up.
Leaving me with that fresh-from-the-dentist feeling each morning and evening, the battery has impressive longevity, too, making it great for travelling (it’s complete with a portable case). For Prime Day, it’s reduced by 25 per cent.
This premium IPL hair removal device is nearly half price
12:45
Daisy Lester
While hair removal needs were once the requisite of salons, now you can recreate the process at home thanks to high-tech IPL devices. IPL (which stands for intense pulsed light) is a hair-removal technology that works by targeting hair follicles with light beams preventing new hair from growing.
If you’re ready for silky smooth skin, this Prime Day discount needs to be on your radar.
Ulike sapphire air+IPL hair removal handset, was £299, now £179, Amazon.co.uk
This hair removal tool from Ulike is one of the best IPL devices and received glowing reviews from our testers. Unlike other hair removal devices, it uses cooling technology to soothe the skin and ensure the light doesn’t cause any pain, irritation or inflammation (ideal for sensitive skin and those more intimate areas).
Our tester said: “It took less than 15 minutes to zap [the] whole body, plus the five different energy levels (suitable across the board for face, underarms, bikini line and legs) made it an easy task.” Right now, you can save 40 per cent.
Amazon’s echo pop smart speaker is under £20
12:30
Daisy Lester
Powered by Alexa, Amazon’s Echo smart speaker range is as affordable as it is top quality. True to form, the retailer has discounted all (yes, all) of its Echo speakers meaning there’s no better time to be a Prime member.
Currently, you can get two Echo pop speakers for less than the price of one full price.
Echo pop smart speaker: Was £44.99, now £19.99, Amazon.co.uk
Reduced by nearly 60 per cent, the Echo Pop looks like the Echo Dot sliced in half. “But don’t be deceived by its minuscule price tag, this semi-spherical machine with a slanting speaker packs a punch,” our tester said. Unlike the Echo Dot, the sound is directional in the 180-degree format – but if you’re looking to fill a small room or corner, this isn’t a problem.
While the fact that you could get two Echo Pops for the price of one Echo Dot may sway your decision, if you need further convincing, you can get the pop for less than £20, thanks to Amazon’s Prime Day deal.
This viral Maybelline mascara is less than half price
12:15
Daisy Lester
Maybelline and mascara go hand in hand. In fact, its TikTok-viral lash sensational sky high formula is the UK’s no 1 bestselling mascara. Whether you want to stock up or see what all the fuss is about, you can save more than 50 per cent off on this affordable hero in the Amazon Prime Day sale. But you’ll need to be quick – these deals will only last until 11.59pm today.
Maybelline lash sensational sky high mascara: Was £12.99, now £5.98, Amazon.co.uk
“The mascara itself isn’t flakey meaning it doesn’t drop throughout the day and feels lightweight on lashes. I found that when I swiped the product on, my lashes looked significantly longer and separated, creating a fluttery but natural-looking finish,” our beauty writer says.
“If you’re all about volume, then this mascara may not be for you, but if length is your game then there are few better products out there. It is buildable, and you can take your lashes from incredibly natural to dramatic without the product feeling crusty or dry.”
This affordable bronzing serum is my summer staple – and they’re on sale
12:00
Daisy Lester
Bronzing drops are the perfect hybrid of skincare and fake tan, giving your face that fresh-of-the-plane glow. One of my favourites in the increasingly packed market is Isle of Paradise’s bronzing serum.
Since it droped on my desk in the spring, it’s become my make-up bag hero – and now, it’s reduced down to just £11 for Prime Day.
