Bargain hunters, start your engines: Amazon Prime Day is now in its final day. The 48-hour annual discount bonanza sees everything from the latest tech, including Amazon devices, laptops and TVs to home appliances, mattresses, beauty and so much more go on sale.
Taking place over two days (Tuesday 16 July and Wednesday 17 July), the retailer’s event is exclusive to Prime members. Amazon’s site-wide version of Black Friday, the deals are arguably just as good as the November sale.
Naturally, we’re on hand to take you through the very best deals that Amazon has to offer, plucking out the good discounts and chucking out the bad – ending tonight. From top shopping tips to the best bargains to shop now, consider this your Prime Day cheet sheet.
Amazon Prime Day 2024 live updates
- Best Amazon Prime Day 2024 deals
- Don’t miss Amazon’s Prime Day Lego deals
- Apple AirPods are at their lowest price ever
- Bookworms, get yourself a discounted Kindle
- When does Prime Day 2024 end?
The best power tool deals for Amazon Prime Day
08:50
Daisy Lester
Are you looking to tackle your next home or garden project? Or maybe you’ve just moved house? Well, you’re in luck as the Prime Day sale is brimming with power tool deals.
There are savings to be had on everything from lawnmowers and pressure washers to DIY tools, including drills, sanders and saws, all from major players, such as Ryobi, Bosch and Kärcher.
Black+Decker 55W mouse detail sander: Was £26.89, now £14.99, Amazon.co.uk
This Black+Decker sander will smooth wood surfaces in small and tricky-to-reach spaces, as it features a compact, teardrop shape. It’s billed as being lightweight and comfortable when in use, keeping fatigue at bay, and comes complete with six sanding sheets. Thanks to this discount at Amazon, you can pick up the sander with 26 per cent shaved off the price.
Alexa, find me an Echo Dot smart speaker deal
08:40
Daisy Lester
It wouldn’t be an Amazon sales event without a deal on an Echo smart speaker. And while the main event hasn’t started yet, you can already save 55 per cent on the 5th gen model.
Amazon Echo Dot speaker: Was £54.99, now £29.99, Amazon.co.uk
Listen to music, podcasts, audiobooks and more using Spotify, Apple Music and other streaming services, as well as via Bluetooth connected to your phone. The smart speaker features a room-temperature sensor, which can be synced up with compatible smart home devices, such as a fan or heater. Plus, in-built privacy controls include a button to disconnect the microphone.
“Don’t be deceived by its diminutive, spherical and slightly squat size – this speaker Alexifies every room in your home on a budget, while still delivering decent sound and good smarts,” our tester said.
Clean up with this Shark cordless vacuum cleaner
08:30
Daisy Lester
The IndyBest team has taken plenty of impressive Shark vacuum cleaners for a spin over the years, so it’s safe to say the company knows what it’s doing, especially when it comes to cordless cleaning.
Shark cordless stick vacuum cleaner with anti hair wrap: Was £279.99, now £151.05, Amazon.co.uk
Similar to a cordless model we’ve reviewed before, this stick vacuum cleaner comes with a 40 minute run time and the brand’s anti hair wrap technology, which removes long and short hair from the brush roll as it cleans. There’s also a boost mode on hand for extra cleaning oomph when you need it, and the option to switch to handheld mode for cleaning upholstery, stairs and difficult to reach spots.
Listen up to this Sony headphones saving
08:20
Daisy Lester
Sony’s flagship over-ear wireless headphones comfortably hold the top spot in our review of the best wireless headphones - and they’re currently discounted to one of their lowest prices ever.
Sony WH-1000XM5 wireless headphones: Was £379, now £259.99, Amazon.co.uk
With next-generation features and impressive noise cancellation, we can attest to their quality. “Whether it’s orchestral music, rap, podcasts or your favourite pop tracks, the WH-1000XM5 handle it all with poise and gumption,” our writer said in their review. “They never miss a beat”.
The Google Pixel 8 pro is a steal right now
08:10
Daisy Lester
Discounted by an enormous 38 per cent, Google’s flagship Pixel 8 Pro is one of the best smartphones our tech expert’s have ever tested. So if you’re in the market for an upgrade, look no further.
Google Pixel 8 Pro: Was £999, now £616.55, Amazon.co.uk
“This year’s Pixel phones go hard on fancy generative AI features, but underpinning all of Google’s software cleverness is an excellent device boasting a significant hardware upgrade over last year’s model,” our writer said in their review. “With a telephoto lens and extra RAM, as well as a Tensor G3 processor, AI-fuelled photo editing features and a glorious 120Hz display, it’s the Android device to beat.”
Our fitness editor raves about this Whoop tracker – and it’s on sale now
08:00
Daisy Lester
Loved by the likes of Prince William, Lebron James and Katrin Davidsdottir, our fitness editor says Whoop’s tracker is arguably the best way to track your health, fitness, sleep and other vital signs – and it’s now in the Prime Day sales with £30 off, going straight in my basket.
Whoop 4.0: Was £229, now £189, Amazon.co.uk
If you’ve been debating whether to invest in a fitness tracker, this is your sign to do so. The Whoop is the crème de la crème of wearables – it tracks everything from your sleep and heart rate to your menstrual cycle, giving you helpful prompts and solutions to improve your wellbeing. A personal favourite of our fitness and wellbeing editor, the Whoop 4.0 is now available with £30 off and the Whoop app subscription is discounted for Prime Day too – with 14 per cent off a 12-month subscription.
What is Amazon Prime Day?
07:50
Daisy Lester
Prime Day debuted on 15 July 2015, as a celebration of the retailer’s 20th anniversary. A day to spoil Prime members, it’s since evolved into a huge 48-hour event with discounts on the likes of Apple, Ninja, Shark, Lego and more.
Of couse, being an Amazon event, the best discounts can be found on its own devices – think Echo dot speakers, Kindles and Fire tablets.
Now, in its final day, you’ve got until 11:59pm this evening to shop the deals.
A sizzling saving on a Ninja air fryer
07:40
Daisy Lester
The air fryer hype shows no signs of waning, and you can score a new model for a fraction of its typical price thanks to Prime Day. I’ve not looked back since investing myself, with these nifty appliances taking the hassle out of mealtimes – and you can’t get much better than this discounted Ninja model.
Ninja foodi AF400UK 9.5l dual-zone air fryer: Was £249.99, now £159.99, Amazon.co.uk
This popular air fryer from Ninja is discounted to just £160 this Prime Day and comes tried and tested by the team. Living up to the hype in our tried and tested review, our tester was sold on its supreme cooking power, which meant that not only did the 9.5l dual-zone model cook foods much faster than other models, but foods “ended up a lot tastier and crispier” too.
The air fryer comes with six cooking settings, from roasting to reheating, and you can even “sync the drawers to be ready at the same time”, our tester added.
Best laptop deals in the Amazon Prime Day sale 2024
07:30
Daisy Lester
Laptops receive some of the biggest price cuts during Prime Day, so it’s your best opportunity for an upgrade. However, it’s a minefield out there when it comes to laptop deals, but IndyBest’s tech experts are continuously on hand.
Apple MacBook air 13.6in (M3): Was £1,099, now £949.97, Amazon.co.uk
Apple isn’t known for taking part in many sales, but you can still find some small savings across its laptop range. Here’s the best deal on the 13.6in version of the latest MacBook air, powered by the new M3 chip. In our full MacBook air M3 review, our tester called it “the best general-use laptop you can buy, with gorgeous looks, weight and thickness that are the ultimate in portability, and deeply impressive performance”.
A shiny saving on an Oral B electric toothbrush
07:20
Daisy Lester
Supercharge your dental regime with this tried and tested electric toothbrush from Oral B, now on sale with a whopping 60 per cent.
Oral-B Pro 3 electric toothbrush for adults: Was £100, now £40, Amazon.co.uk
The best affordable electric toothbrush Oral-B makes, the Pro 3 is noticeably less powerful than the iO range but will essentially clean your teeth just as competently as the more expensive brushes”, our tester said, crowning this toothbrush the best overall pick in their review. Featuring different speed settings and a whitening mode, the Pro 3 left our tester with that “‘just been to the dentist’ feeling”. Now, a 60 per cent saving on the toothbrush is something to smile about, too.
Elemis cleansing balm is a cult favourite – and it’s on sale
07:10
Daisy Lester
Elemis needs little introduction among beauty buffs. The brand’s premium formulas add a touch of luxury to your everyday regime - and it’s no surprise that they don’t come cheap. Luckily for us skincare obssesives, the pro-collagen cleansing balm is now on sale.
ELEMIS pro-collagen cleansing balm: Was £48, now £34, Amazon.co.uk
“With four years of use under my belt, I can confidently say that the Elemis pro-collagen rose cleansing balm is not only one of the best cleansers for removing make-up, but it’s one of my favourites for bringing a bit of spa-like calm into your everyday routine,” our beauty writer said.
“The rose version adds to that aromatherapy feel even more so, and the tub looks gorgeous on my bathroom shelf.” With more than £10 off for Amazon Prime Day, don’t pass up the opportunity to stock up.
When does Prime Day 2024 end?
07:00
Daisy Lester
Prime Day 2024 kicked off yesterday (Tuesday 16 July) and will finish today (Wednesday 17 July). The will end at 11.59pm, so you would have had a full 48 hours to shop the discounts.
You need to be a Prime member to shop the sale. It costs £8.99 per month or £95 when paying for a year up-front. If you haven’t been a Prime member in the last 12 months, you can get a 30-day free trial, which will still gain you access to the sale.
Bookworms, get yourself a discounted Kindle
06:50
Daisy Lester
If you’re escaping our weather and jetting off to warmer climes, a Kindle is a must-have in your hand luggage. The compact device gives you an entire library at your fingertips - and the top-rated paperwhite is on sale for Prime Day (just in time for your holiday).
Kindle paperwhite: Was £84.99, now £64.99, Amazon.co.uk
The best ereader in our review, The Independent’s tech critic David Phelan praised the device for being “really exceptional (gaining the top spot in this round-up)”.
“The front light has also been improved recently, to make it subtler and adjustable in terms of warmth as well as brightness. Like the oasis, the paperwhite is waterproof – it’s able to withstand submersion in 2m of water for up to an hour.”
Apple AirPods are at their lowest price ever
06:43
Daisy Lester
You can’t beat a pair of Apple AirPods and a bunch of the models are at their lowest price ever for Prime Day, including the 3rd generation pair.
Apple AirPods, 3rd generation: Was £169, now £129, Amazon.co.uk
Our tech critic David Phelan and resident Apple guru has tested these AirPods and loved them. In his review, he noted that they were a “very big step up from the second-generation model”, adding that the “improved audio is noticeable, especially with spatial audio and the new shape”. This is the lowest price we’ve ever seen the 3rd-generation model, taking them down to almost £100.
Elevate your eyes with 54 per cent off this cult mascara
06:25
Daisy Lester
No look is complete without a slick of mascara and if it’s a lash-lengthening formula you’re after, we’ve got the deal for you. Right now, you can snap up this TikTok and beauty editor-approved mascara from Maybelline for less than half its standard price.
Maybelline New York lash sensational sky high mascara: Was £12.99, now £5.98, Amazon.co.uk
This mascara has made its way into many of our team’s beauty bags, and it’s easy to see why. When it comes to viral mascaras, Maybelline’s sky high lash sensational rules them all – not only has it taken TikTok by storm but one tube of stuff is sold every seven seconds in the UK. In our review of the formula, our tester found the product to live up to its lofty reputation, remarking that their "eyelashes instantly looked lengthened and lifted, and most impressively, stayed that way all day". Whether you’re yet to try it for yourself or you’re a diehard fan, now is the time to stock up on this lash-lengthening buy as it has a whopping 54 per cent off.
Welcome to the final day of the sale!
06:22
Daisy Lester
We’re in the final stretch of Amazon Prime Day 2024, meaning time is running out to secure a bargain. While we’ve already seen Apple AirPods reduced to their lowest-ever price, electric toothbrushes discounted by more than 60 per cent and viral Colour Wow products on sale, the best could be still yet to come.
I’ll be here with live updates all day and you can find the very best of the Prime Day deals below:
Pet owners, take note of this Furbo dog camera deal
06:15
Daisy Lester
Wondering what your four legged friend gets up to while you’re away from home? This is a deal on Furbo’s 360 dog camera (read: a treat-tossing surveillance tool) that you won’t want to pass up.
Furbo 360 dog camera: was £99, now £49, Amazon.co.uk
While the team hasn’t tried this latest version of the Furbo 360 dog camera, we have put the previous generation of the pet-friendly surveillance tool to the test. The issue of the fixed position of the camera (our tester’s main sticking point) has been resolved with the new wide-angle lens that rotates to show more of the room and your furry friend.
Other features include motion and barking alerts and the treat-toss technology. Yes, this camera actually fires treats out at the tap of a button. Furbo requires a subscription but the camera itself is 51 per cent off for Prime Day.
This bestselling vacuum cleaner is a no-brainer for pet owners
06:00
Lois Borny
Looking to upgrade your vacuum? Amazon has slashed the price of a number of its bestselling cleaners from top-rated brand Shark, including this one, which comes with a huge £100 saving.
Shark corded upright vacuum cleaner NZ801UKT: Was £299.99, now £199, Amazon.co.uk
A leading brand when it comes to household appliances, we’re big fans of Shark at IndyBest and this upright cleaner is a real steal. A versatile machine, it comes with some nifty pet-related tricks up its sleeve, including a soft roller that works in conjunction with an anti-hair-wrap brush to catch longer hairs. It also has a handy lift-away feature, which allows the cylinder to disconnect from the body of the vacuum, giving you more flexibility to clean hard to reach places with ease.
Our tech writer loves this iPad – and it’s currently on sale
05:30
Lois Borny
In the market for a new tablet? Then you’re going to want to snap up this rare deal on an Apple iPad.
Apple iPad 10th-generation, 2022: Was £349, now £303.99, Amazon.co.uk
It might be a small discount of £45, but Apple deals are hard to come by and this saving still means that the 2022 iPad is currently cheaper than it’s ever been at Amazon. “The new design, faster processor, better and bigger display are easily worth the price, and the new iPad is a real rival to the iPad Air, which usually costs £170 more,” our writer said in their review. “This is the best tablet under £500 from any manufacturer, in my opinion.”
This sunrise alarm clock from Lumie is on sale
05:00
Lois Borny
If you find rising a little difficult on dark mornings, then you may find that you benefit from using a sunrise alarm clock. The team has spotted a deal on this tried and tested model from popular brand Lumie, which our writer hailed as the best advanced model in their review.
Lumie Bodyclock luxe: Was £229m now £179.99, Amazon.co.uk
“This clock does almost everything except wake you up with a cup of tea”, our tester said in our review. “It doubles as a Bluetooth speaker, has a USB port to charge your phone and is the only product we tested with a DAB+ radio rather than an FM one”, they went on. Mimicking the colours of a real sunrise, most impornatly, it left them feeling less groggy in the morning.”
This facial cleanser is one of my all-time favourites – and it’s less than a tenner
04:30
Lois Borny
A great budget buy I swear by for that clean (but not stripped of moisture) feeling, you can now stock up and save on my favourite oily skin cleanser cleanser from Cetaphil.
Cetaphil oily skin cleanser: Was £12.56, now £9.98, Amazon.co.uk
Formulas for oily skin can leave my skin feeling dry which I really can’t stand. But I’ve never had any issues with Cetaphil’s. Since using this low-lather formula in my everyday routine, I’ve noticed my skin feeling clean and refreshed, but never stripped of moisture. And the bottle seems to lasts me absolutely ages, so it’s an economical buy in more ways than one.
Save 30 per cent on Shark’s alternative to the Dyson airwrap
04:00
Lois Borny
Many beauty brands have attempted to take on Dyson’s cult airwrap but few have succeeded. That is, until Shark launched the flexstyle air styler. Already more affordable than the airwrap, the gadget has now been reduced by a generous 28 per cent as part of Amazon’s Prime Day sale.
Shark flexstyle air styler: Was £319.99, now £229.99, Amazon.co.uk
Our favourite alternative to the Dyson airwrap, our IndyBest reviewer said the Shark flexstyle turns into a “powerful, fast-drying and fully-functioning hairdryer, complete with a style concentrator and diffuser”. It’s versatile thanks to its five different
attachments and “perhaps the best airwrap dupe you can buy”. At nearly 30 per cent off, there’s no better time to get your hair looking its best.
We’ve sniffed out a deal on this Calvin Klein eau de toilette
03:30
Lois Borny
Calvin Klein CK one unisex eau de toilette: Was £70, now £29.49, Amazon.co.uk
Designer perfumes can be pricey but you can invest in your new signature scent while it’s less than half price, if you plump for this much-loved Calvin Klein eau de toilette. “With a fresh citrusy scent and one that layers brilliantly with more typically female scents – think: Chloè or Le Labo matcha – it’s such a great fragrance to have on-hand for morning, noon and night”, according to The Independent‘s beauty writer Lucy Smith. And with almost 60% off today, it’s simply too good a deal to pass up.
These Sony earbuds are less than £200 (for the first time ever)
03:00
Lois Borny
Thanks to Prime Day, Sony’s flagship wireless earbuds have fallen below £200 (for the first time ever). And, according to our review of the bes wireless buds, they’re the best in class – “astonishingly good, beating all newcomers for sound quality”, our tester said. Find out more about the buds in Alex’s article below.
Gamers, this Prime Day deal is for you
02:30
Lois Borny
Astro Gaming A50 wireless gaming headset: Was £319.99, now £169.99, Amazon.co.uk
Gamers, assemble. This wireless gaming headset from Astro has been slashed in price. From high-quality sound resolution to three-dimensional spatial audio, these cans are designed to immerse you in the game, whether it’s on Xbox, Playstation or PC. And, you can control your chat and game audio by using controls built into the headset.
There’s hundreds of pounds off this Amazon Fire TV
02:00
Lois Borny
Fire TV 55in omni QLED series 4K UHD smart TV: Was £749.99, now £429.99, Amazon.co.uk
With a vivid 4K viewing experience and vibrant, lifelike colours, the Omni range is Amazon’s own-brand of smart televisions and you can score an impressive saving of more than £300 on this 55in model. Invest in Amazon’s smart TV and you’ll be able to stream your favourite films and TV programmes to your heart’s content with your subscription to Netflix and similar streaming platforms. Plus, you can even call on Alexa for hands-free TV.
