Amazon’s October Prime Day sale officially comes to an end in a matter of hours, 11:59pm to be exact, but there’s still time to secure major savings on a new electric toothbrush.The best offer we’ve spotted is 65 per cent off one of our absolute favourite models: the Oral-B iO3 electric toothbrush (was £175, now £59.99, Amazon.co.uk). Tested and reviewed by senior shopping writer Lucy Smith in our guide to the best electric toothbrushes, it was crowned the best dentist-recommended toothbrush for its superior plaque removal and smart pressure sensor.
Prices on dental tech fluctuate wildly throughout the year, including during limited-time events like Amazon’s Prime Big Deal Days. Here at IndyBest, our team of shopping experts has been tracking price histories on top-rated products across the two-day event – from dehumidifiers and heated clothes airers, to Kindles and Apple tech, and electric toothbrushes. We only highlight products that have a genuine saving and that our team has tried and tested, ensuring you're spending money on reliable devices rather than artificial discounts.
Keep reading for everything you need to know about this Oral-B toothbrush deal and more before Amazon’s October sale ends at midnight.
Read more: The best Amazon Prime Day deals
Oral-B iO3 electric toothbrush
The Oral-B iO3 uses Oral-B’s iO technology to remove more plaque, while a built-in pressure sensor helps protect your gums from overbrushing. It also offers three cleaning modes and a rechargeable battery designed for everyday use.
In her Oral-B iO3 review, expert tester Lucy Smith wrote: “I enjoyed everything from the quadpacer vibrations that prompt you to move to the next section of your mouth to the pressure sensor light beneath the brush head, which gives a clear visual cue if you’re brushing too hard or too lightly.” Plus, she added that it’s two-week battery life meant it was “more than dependable” for daily use.
The toothbrush even comes approved by dentists with aesthetic dentist Dr Edoardo Felici explaining that this particular model “strikes a good balance between affordability and functionality. It includes pressure sensors and a timer, which are two of the most important features I look for”.
Right now for Prime Day, the iO3 is reduced from £175 to just £59.99.
Buy now £59.99, Amazon.co.uk
More electric toothbrush Prime Day deals
Oral-B iO2 electric toothbrush
The Oral-B iO2 is one of the cheapest toothbrushes in the iO range, but this doesn’t mean you’re missing out on quality. “It gives you the same core, high-end cleaning technology that makes the iO series so good, while stripping away all the expensive extras you don’t actually need,” said Steve Hogarty when he reviewed the model. “What you get is the powerful oscillating brush head, the essential pressure sensor, one-button operating and the two-minute time.” Now, it has a discount of 65 per cent this Prime Day.
Buy now £37.99, Amazon.co.uk
Oral-B iO Kids
One of our tester’s favourite toothbrushes for kids has been reduced by more than 60 per cent this Prime Day. According to our reviewer, it's an “excellent first foray in powered brushing, giving kids an incentive to keep cleaning and parents just enough feedback to keep them in the loop”. It “automatically adjusts oscillations if a child presses too hard, providing reassurance when dealing with sensitive gums and wobbly milk teeth”, they noted.
Buy now £35, Amazon.co.uk
Philips Sonicare diamondclean prestige 9900
This model was oral care aficionado Lucy Smith’s top pick for people who love app functionality and, in her guide to the best electric toothbrushes, she praised its Bluetooth-powered features, writing: “If halitosis (bad breath) or decay are concerns, the app’s 2D mouth mock-up is genuinely impressive.” If that doesn’t sway you, this £351 discount is hard to pass up.
Buy now £180.48, Amazon.co.uk
Oral-B iO radiant white electric toothbrush heads, pack of six
If you’ve sorted the toothbrush, there’s plenty of deals on electric toothbrush heads from Oral-B to browse. The brand says the brushes on its toothbrush head have angled bristles with polishing inserts, which provide a thorough clean and whiter teeth. Right now, a pack of six is reduced to less than £30.
Buy now £28, Amazon.co.uk
Want to know more about Prime Day? Read our tips for shopping the sales