Assemble, bargain hunters – Amazon’s 48-hour October Prime Day is here. Whether you’re after the latest tech, the best beauty products or a handy kitchen appliance with a discount, there are thousands of deals now live on the platform.
The Prime Big Deal Days sale (that’s what it’s officially called) kicked off this morning and will run on until tomorrow evening at 11:59pm, which means there are two days to snap up the best bargains.
The retailer has of course slashed the price of its own-brand gadgets – think Fire TV Sticks, Kindle tablets, Echo smart speakers and even its Ring video doorbells. But everything from TVs and laptops to beauty and home appliances, including vacuum cleaners, heated clothes airers and dehumidifiers, as well as tech from Apple, home essentials and electric toothbrushes from Oral-B have seen their prices plummet too.
To help you shop smart this Prime Day, the IndyBest team will be here live throughout the sale, sniffing out the latest and best early deals and providing top tips. Constantly updated, we’re busy hunting down the discounts. But remember, you need to be a Prime subscriber if you want to take part.
Amazon Prime Day – live
- Save £100 on the Kindle Scribe
- Forget the Dyson Airwrap, the Shark FlexStyle is now on sale
- Save £100 on an Amazon Fire TV
- The Apple AirPods Pro 2 have never been cheaper
- The best Prime Day beauty deals under £10
- Save £60 on the iPad 9th gen
The best household essential deals in the Prime Day sale
11:48
Lois Borny
Of course it’s not just big-ticket items that you can snap up in the Prime Day sale – whether it’s washing tablets, toothpaste, or toilet cleaner, there are plenty of price cuts on household essentials too. Stocking up on dishwasher tablets? There’s 63 per cent off Finish (was £41, now £14.99, Amazon.co.uk). Running out of cat food? There’s 39 per cent off this 120-portion box from Felix (was £60.69, now £36.89, Amazon.co.uk)
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When is Amazon Prime Day 2024?
11:38
Lois Borny
Now! Amazon’s October Prime Day sale started this morning and runs on until 11:59 p.m. tomorrow. There are heaps discounts on home appliances, Apple tech, beauty products and more now live. Find the cream of the crop in our roundup below (consider it your Prime Day cheat sheet).
Our favourite Ninja dual zone air fryer is at its lowest ever price
11:15
Lois Borny
If you’re yet to jump on the air fryer hype, Prime Day is a good time to do it, while there’s £79 off one of our favourites. Sarah covers all you need to know below.
There’s nearly 40 per cent off this CeraVe skincare favourite
11:00
Lois Borny
Boasting affordability and products that really work, CeraVe is a skincare favourite that’s loved by TikTok and beauty editors alike, and the ever-popular CeraVe hydrating cleanser is now 40 per cent off this Prime Day.
CeraVe hydrating cream-to-foam cleanser: Was £14.50, now £9, Amazon.co.uk
One of the skincare heroes behind CeraVe’s TikTok fame, we pitted CeraVe’s cream to foam cleanser against its OG hydrating cleanser formula. Our reviewer “was pleasantly surprised at how rich and creamy the lather felt on [our] skin.” They added that “if you love the hydrating cleanser but want a bit more make-up removing power and hydration thanks to the amino acids, we’d suggest trying the new version” – especially with nearly 40 per cent off.
Beauty buffs can head to our roundup of the best Prime Day beauty deals below.
This Ring home security bundle is better than half price
10:45
Lois Borny
Amazon’s own-brand Ring is a home security big hitter – indeed, it nabbed the top spot in a review of the best video doorbells, and with this bundle, you can save a whopping 57 per cent on the video doorbell paired with the brand’s indoor camera.
Ring battery video doorbell + indoor camera (2nd gen): Was £149.98. now £64.99, Amazon.co.uk
With two-way talk for speaking to visitors when you’re away from home, our reviewer found Ring’s video doorbell was was easy to install. “There’s an HD camera, with really good feedback to your phone, the lag was very fractional – almost imperceptible, in fact, and it even has night vision”, they said. On top of that, the brand’s indoor camera that comes included was the best mid-range model in our review.
The Amazon Fire TV stick just hit its lowest ever price
10:25
Lois Borny
The Amazon Fire Stick will elevate your telly thanks to streaming apps, smart home integration, voice control and more. This Prime Day, Amazon’s streaming dongle has plumetted to £16.99 – that’s the cheapest it’s ever been. Steve has the lowdown below.
Best electric toothbrush deals in the Amazon Prime Day sale
10:10
Lois Borny
Once you make the swap from a manual to an electric toothbrush, you’ll never go back. Yet to invest? We’ve found some of the best Prime Day deals on Oral-B, Philips and Suri.
There’s 31 per cent off our favourite wireless headphones
09:55
Lois Borny
Audiophiles, if you’re looking for a pair of wireless headphones, Sony’s latest over-ear wireless headphones just can’t be beaten. And, they’re on sale with more than £100 off.
Sony WH-1000XM5 noise cancelling wireless headphones: Was £379, now £260, Amazon.co.uk
Sony’s WH-1000XM5 headphones earned the top spot in our review, thanks to their incredible active noise cancellation, Alexa integration, smart features and top-notch sound that our tech writer described as “absolutely divine”. As for cool features to note, there’s “the quick attention feature, which lowers the volume and turns on the ambient mode when you cup the right ear”, he noted, and “location-based and action-based noise cancellation presets, too, which kick in when you’re walking or in certain environments.”
Save 30% on one of our top tried and tested dehumidifiers
09:38
Lois Borny
If damp-busting appliances are on your radar this Prime Day, this discounted dehumidifier from Black & Decker is one of the best.
Black + Decker BXEH60013GB dehumidifier: Was £219.99, now £160.49, Amazon.co.uk
The non-smart version of this Black & Decker dehumidifier was lauded as “perfect for small areas” by our reviewer. They said that it’s “very quiet – you’ll barely notice it’s on, especially if you have it in a family area where there’s other noise going on”. Even better is that it’s energy efficient too. Our writer said it costs around 27p per day to run.
Bid farewell to condensation, damp and odours with these dehumidifier deals.
Hoover up these Prime Day vacuum cleaner deals
09:23
Lois Borny
Forever dealing with pet fluff and fur? Now at nearly half price in the Prime Day sale, this Samsung vacuum was voted the best pet vacuum cleaner for its battery life in our tried and tested review.
Samsung jet 75E pet 200W cordless stick vacuum cleaner with pet tool: Was £449.99 now £236, Amazon.co.uk
Samsung’s jet 75E pet vacuum cleaner is “great for getting stubborn hairs and dirt out of carpets, as well as lifting them from other types of flooring,” said our reviewer, and right now you can bag the model for yourself with a massive discount of £200. As for that excellent battery life, they found it lasts “up to 60 minutes on low suction but does give a good output of around 40 minutes when on full power”. What’s more, it “does a great job of picking up those thin pet hairs that are often missed”.
From Shark to Bosch, we’ve rounded up the best offers on vacuum cleaners in our Prime Day guide.
Bookworms won’t want to miss this Kindle Scribe deal
09:09
Lois Borny
Kindles are dominating when it comes to ereaders, and you can currently save 31 per cent on the Kindle scribe. Our tech writer, David Phelan, voted it the best e-reader with a large screen, but its real USP is the stylus that enables handwritten notes in the margins.
Kindle Scribe (16 GB): Was £329.99, now £299, Amazon.co.uk
“The scribe collects your notes together in one place, which is handy”, David said, while the “screen is designed to be slightly rougher, so it feels more like pen on paper”. The large screen means you won’t have to turn the page so often, owing to more words fitting onto each page, and the battery life is seriously impressive, too. David could attest to Amazon’s claim that it’s months, not weeks.
There’s £100 off the Macbook Air
08:50
Lois Borny
Whether you’re after a cheap and cheerful laptop or a high-tech model, IndyBest tech writer Steve has rounded up a selection of epic deals in his Prime Day guide. One of the best? There’s £100 off the Macbook Air.
MacBook Air (13.6in, M2, 2022): Was £999, now £899, Amazon.co.uk
If it’s a Macbook you’re after, the 2022 Macbook Air is slashed in price by £100. With Apple’s M2 processor it’s still a blisteringly fast machine, and thin and lightweight, too.
The best Prime Day beauty deals under £10
08:36
Lois Borny
Amazon’s October Prime Day has brought an influx of discounts on beauty products from the likes of Weleda, Shark, Kérastase and more. Below, I’ve rounded up a couple of pocket-friendly beauty buys now less than a tenner.
Maybelline New York lash sensational sky high mascara: Was £12.99, now £6.89, Amazon.co.uk
Wildly popular, a tube of Maybelline lash sensational is sold every seven seconds in the UK. And it lived up to the hype in our review, where our tester’s “eyelashes instantly looked lengthened and lifted, and most impressively, stayed that way all day”.
The Inkey List retinol eye cream: Was £12.99, now £8.54, Amazon.co.uk
When it comes to affordable beauty, The Inkey List is another of our favourites. When put its retinol eye cream to the test test, our reviewer found it “gentle enough for those new to retinol,” and commented on how the formula was sensitive skin-approved.
Dove summer revived medium to dark gradual tan lotion: Was £8.50, now £3.60, Amazon.co.uk
Dove’s gradual self tan is a best-seller for a reason. After testing this shade, our reviewer said they “saw a noticeable difference after one application, and the colour that developed was really natural-looking.” For less than the price of a flat white, you really can’t ask for much more.
Save nearly 30 per cent on Olaplex’s no.3 hair perfector
08:23
Lois Borny
Hailed for its revolutionary bond-building technology, Olaplex is something of a haircare legend. And if you love its famous no3 hair perfector as much as us, here’s a deal worth nabbing.
Olaplex no.3 hair perfector: Was £28, now £19.95, Amazon.co.uk
“This weekly treatment works by repairing bonds from the inside out, and we found the two-part system worked wonders on our split ends and made our hair visibly more shiny”, our reviewer said. “We found it to be a really effective at-home solution, so much so, we’d go as far as to say it produced results that were far better than other at-home treatments we’ve used in the past.” Well worth a spot in your bathroom cabinet, you can save nearly 30 per cent right now.
Save nearly £200 on a Simba hybrid mattress
08:05
Lois Borny
Mattresses can cost a pretty penny, so it’s worth scooping the best deals. The Simba hybrid mattress (which we praised for its cloud-like comfort and support) is now 25 per cent off in the Prime Day sale.
Simba hybrid mattress: Was £799, now £599.25, Amazon.co.uk
In our review, Simba’s hybrid mattress provided “instant and cloud-like balance of comfort and support right up to the edges”. Our tester went on to “recommend it to medium firmness fans, side and front sleepers, back pain sufferers, people who get hot at night and people whose bedrooms are difficult to reach”. And you can be on cloud nine knowing you saved 25 per cent per cent, too.
There’s £60 off the iPad 9th gen
07:50
Lois Borny
Right now there’s a bunch of deals on Apple tech including the Apple AirPods Pro 2 (was £229, now £179, Amazon.co.uk), the Kindle Scribe (was £329.99, now £229, Amazon.co.uk) and the Apple Watch SE (2nd gen) (was £219, now £199, Amazon.co.uk). This deal has knocked £60 off the 9th-generation iPad.
Apple iPad (9th gen, 2021): Was £329, now £269, Amazon.co.uk
This might not be the latest Apple iPad on the market – in fact, you can’t actually buy this directly from Apple anymore – but it’s still a briliant buy if you’re after a tablet for casual use. With a bright and sharp 10.2in a display, it also boasts a battery that lasts all day.
Color Wow’s dream coat anti-humidity hair spray is on sale
07:40
Lois Borny
Beauty fans rave about Color Wow’s dream coat anti-humidity hair spray, and you can now get yourself a 500ml bottle with 24 per cent off.
Color Wow dream coat anti-humidity hair spray: Was £57, now £43.60, Amazon.co.uk
Color Wow’s dream coat anti-humidity hair spray is now reduced by 24 per cent when you pick up a 500ml bottle in the Prime Day sale. In our review, our tester was blown away, and recommended it for those who “struggle with frizz or find that [their] hair immediately reacts at the slightest bit of humidity”. Sleek and shiny hair here we come.
Wake up to 60% off this Nespresso coffee machine
07:30
Lois Borny
If you’re looking to upgrade from instant coffee, you don’t need to fork out hundreds of pounds for a coffee machine. Our recommendation? The Nespresso vertuo next is an affordable tried and tested model. Even better, it’s now 60 per cent off.
Nespresso vertuo plus coffee machine: Was £199.99, now £79.99, Amazon.co.uk
Landing a spot in our review of the best coffee machines, the Nespresso vertuo plus coffee machine is now reduced by a massive 60 per cent. It was hailed as the best for coffees by our reviewer, who found it “incredibly easy to use”. Crucially, it also whipped up a great coffee with a “a good amount of crema on top”. And it’s now under £80.
Amazon’s Echo Dot speaker is 60% cheaper this Prime Day
07:20
Lois Borny
Amazon has unsurprisingly lowered the price of its own-brand gadgets this Prime Day. That includes deals on Fire TV sticks, Kindle tablets, Ring video doorbells and Echo smart speakers. This deal on the latest Echo dot smart speaker is actually guaranteed to run until 16 October.
Echo Dot 5th generation: Was £54.99, now £22.99, Amazon.co.uk
At just £20 this Prime Day, the latest generation of Amazon’s Echo Dot has never been cheaper. “The Amazon Echo Dot is the baby in the Amazon Echo range”, our tester explained in their review, “but don’t be deceived by its diminutive, spherical and slightly squat size – this speaker Alexifies every room in your home on a budget, while still delivering decent sound and good smarts”.
The best Prime Day deals on home appliances
07:10
Lois Borny
Whether you’re on the hunt for an air fryer, scouting for a coffee machine or searching for a cordless vacuum cleaner, these are the top home appliance deals on Ninja, Shark, Nespresso and more.
There’s 20 per cent off our favourite teeth whitening kit
07:01
Lois Borny
If you’re thinking about using an at-home teeth whitening kit, MySweetSmile has the seal of approval from our reviewer, who said that it upgraded their smile within weeks.
MySweetSmile teeth whitening powder: Was £24.99, now £19.99, Amazon.co.uk
Reduced by 20 per cent in the Prime Day sale, MySweetSmile won top spot in our review of the best teeth whitening kits. The dentist-approved product “helps to remove built-up stains, yellowing and plaque caused from food, drink and even smoking”, our reviewer explained. Applied by brushing the powder onto your teeth, it works by combining “pentasodium triphosphate and calcium carbonate in order to remove plaque and keep teeth squeaky clean and pearly white.”
Save £100 on an Amazon Fire TV
06:48
Lois Borny
Is it time to invest in a new telly? This Prime Day there’s a handful of big hitters with their prices slashed – think Samsung, LG, Amazon and Hisense. Case in point, there’s more than £100 off this Amazon Fire TV.
Amazon Fire TV 2-Series 720p smart TV, 32in: Was £249.99, now £139.99, Amazon.co.uk
This 32in Fire TV from Amazon has plummeted to its lowest ever price for the retailer’s autumn sale. The screen isn’t as pin-sharp as some of the pricier models on the market, but it does come with Alexa capabilities, plus built-in access to streaming services like Netflix, Disney+ and Prime Video.
We’ve rounded up more of the best Prime Day TV deals below.
Save a sizzling £80 on this IndyBest approved Ninja air fryer
06:42
Lois Borny
Cooking can be made easier, healthier, and more energy efficient with an air fryer. Ninja’s air fryers are some of the best, and this dual zone model had our reviewer sold.
Ninja foodi max dual zone air fryer, 9.5l: Was £239.99, now £159.99, Amazon.co.uk
Slashed by a sizzling £80 in the sale, Ninja’s foodi dual-zone air fryer “has six settings, so it can roast, air fry, bake, crisp, reheat and dehydrate all in one device, and you can set each drawer to do a different thing – very handy when cooking a whole meal”, our tester said in their review. They were also impressed with the appliance’s power, which made a difference when it came to cooking times.
The Apple AirPods Pro 2 have never been cheaper
06:38
Lois Borny
Starting off strong, this is an excellent deal on the Apple AirPods Pro 2. These are hailed as the best option for iPhone users looking for top-tier audio, and they’ve never been cheaper.
Apple AirPods Pro 2: Was £229, now £179, Amazon.co.uk
The Apple AirPods Pro 2 have dropped back down to their lowest ever price this Prime Day. In terms of what you’re getting, they offer the best sound audio for those with an iPhone, but they also provide a comfortable fit, and effective noise cancellation that stands up to even its priciest rivals
Good morning!
06:33
Lois Borny
Amazon’s October Prime Day sale began this morning – right now there are thousands of offers on tech, home appliances, beauty and more now live.
True to form, the IndyBest team will be here throughout the entirety of the sale, bringing you the best deals. I’ll be here all morning, to help you bag the best savings, but if you’re after a rundown of all the standouts so far, check out our bumper Prime Day guide below.
Get a tan for less – even in the darker months
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Alex Lee
