ANKER Innovations has opened its first Southeast Asia boutique store at IOI City Mall, showcasing smart tech, audio and home products.
GLOBAL smart hardware technology brand ANKER Innovations has strengthened its regional footprint with the launch of its first Southeast Asia boutique store in Malaysia, offering consumers an immersive retail experience that goes beyond device charging.
Located at IOI City Mall, the new concept store brings together ANKER, soundcore, eufy and eufyMake under one roof, allowing customers to explore products spanning charging technology, audio, smart home solutions, creative technology, as well as mother-and-baby care innovations.
The boutique store marks a significant milestone in the company’s regional expansion strategy and reflects Malaysia’s growing importance as a consumer technology hub in Southeast Asia.
ANKER Malaysia manager Victor Liao said the company’s strong growth through e-commerce and retail partnerships in Malaysia had paved the way for a more experience-driven physical store concept.
“We continue to grow our presence in Malaysia, supported by direct-to-consumer e-commerce platforms and offline retail channels. This strong foundation has enabled us to reach a wide base of consumers over the years.
“The launch of our first Southeast Asia boutique store is the next step forward for us to deliver a more immersive and holistic brand experience,” he said.
Liao added that the store enables customers to interact directly with the company’s growing ecosystem of products in a single location.
Known globally for its fast-charging technology, ANKER showcased several flagship products at the store, including the ANKER Prime Power Bank (26K, 300W), ANKER Prime Charger (250W, 6 Ports) and ANKER Prime Wireless Charging Station.
Meanwhile, audio brand soundcore is featuring its latest range of wireless earbuds, headphones and portable speakers, including the soundcore Sleep A30, soundcore AeroClip and soundcore Liberty 5 Pro, combining durability with premium sound performance.
The boutique store also highlights eufy’s expanding smart home ecosystem, including robotic vacuum cleaners, security systems and smart lifestyle products, alongside a dedicated range tailored for mothers and babies.
In addition, visitors can explore eufyMake, ANKER Innovations’ latest venture into creative technology, which focuses on accessible digital fabrication and 3D-printing solutions designed for creators and hobbyists.
To enhance the retail experience, the store includes an interactive UV printing zone where customers can personalise selected products with custom designs.
An integrated after-sales service centre is also available on-site to provide product support and customer assistance.
The company is rolling out a series of promotional campaigns in conjunction with the store’s soft opening and upcoming grand opening on May 24.
These include tiered discounts of up to 10% with a minimum spend of RM400 or 15% with a minimum spend of RM800 from April 25 to June 24.
Other promotions include special product bundles priced from RM5.10 for early customers starting May 24, as well as a Purchase & Win campaign offering prizes such as the C28 Omni Robot Vacuum worth RM2,299 from May 25 to June 24.
