Anker Innovations is getting rid of its separate consumer brands, bringing Soundcore, Eufy, Solix and EufyMake under the Anker name instead of maintaining separate brands for audio, smart home, energy and creative products.
The transition will happen gradually, with new products leading the move to the Anker name, while existing Soundcore, Eufy, Solix and EufyMake products will continue to carry their current branding for now. Anker says warranties, customer support and after-sales service shouldn’t be affected, and for the most part the only notable change is the additional Anker branding on the box.
Anker will divide the combined lineup into two categories: Anker For You, covering charging, audio, health and creative products, and Anker For Home, covering smart home, security and robotics.
This means Soundcore, which has become one of Anker’s most recognisable brands for headphones and speakers, will eventually disappear as a standalone brand. The same will apply to Eufy, Solix and EufyMake.
The rebrand also comes with Anker MindBase, a local AI hub aimed at bringing the company’s smart home products together. It can connect Anker and Matter-compatible devices, run AI locally and store household data locally. The first MindBase Security Kit is expected to launch later this year.
Anker is also entering the hearing health market with AI-powered hearing aids, although it has not revealed much about the products yet other than that it will be powered by their proprietary Thus AI chip.
In Malaysia, the transition will begin this year, with Anker planning to officially unveil its unified brand direction with a new boutique in Sunway Pyramid in mid-October.
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