Apple can’t make enough iPhones to keep up with demand – here’s why

TechnologyBusiness & Finance
1 May 2026 • 8:20 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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  • Apple reported its highest sales growth in years but is facing a significant memory chip shortage, which has already impacted iPhone sales and could affect future product availability.
  • John Ternus is set to take over as Apple's chief executive from Tim Cook in September, with Cook remaining as executive chairman.
  • Despite the chip supply issues, the company's latest iPhone 17 Pro series and the new, cheaper MacBook Neo are selling well.
  • Analysts suggest Apple may need to increase prices for its Pro and ProMax models or introduce a high-end foldable iPhone to offset rising costs.
  • Apple is aiming to close the gap with rivals in artificial intelligence development, with further details on its AI plans expected at its annual software developer conference in June.

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