- Apple is reportedly undertaking a major overhaul of its Siri assistant to compete with leading AI chatbots like ChatGPT.
- The US tech giant is said to be collaborating with Google on this initiative, with a launch anticipated for early next year.
- Referred to internally as 'World Knowledge Answers', the revamped Siri will utilise large language models (LLMs) to function as an 'answer engine', supporting text, photos, videos, and points of interest.
- This upgrade is part of a long-promised enhancement to Siri, with Apple's software chief, Craig Federighi, confirming that improving the assistant is a top priority.
- Apple's stock has seen a rise following reports of the new upgrade, amidst rumours that the company is also developing a robot that could potentially embed the new Siri.
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