Opening Apple’s Maps app just for directions may look a little different in the near future. According to Bloomberg’s Mark Gurman, Apple is planning to introduce ads to Maps as soon as next year. While it won’t be as annoying as unskippable YouTube ads, Apple wants to offer better visibility on Maps to restaurants and businesses that are willing to pay.
When looking for a new restaurant or relevant business, you may already be used to seeing ads on Google Maps or Yelp that highlight certain establishments. However, Gurman said that Apple is planning to lean on AI for better search results and offer a better interface than Google Maps.
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