Apple has announced it has shattered every record that it can touch in the service industry for 2025, powered by the massive growth, global expansion, and perhaps at times “practical innovations” across things from Apple TV and Apple Music to everyday tools like Apple Pay and iCloud.
The numbers are kind of wild when you line them up – the App Store averaged over 850 million weekly users globally while developers have now earned more than $550 billion since launch, Apple Pay reportedly blocked over $1 billion in fraud and drove more than $100 billion in incremental merchant sales, Apple TV hit its highest-ever viewership in December, and Apple Music reached all-time highs in both listeners and new subscribers.
At the same time, Apple kept expanding its footprint worldwide, with Apple Pay now available in 89 markets, Fitness+ rolling out to 28 more countries, Find My launching in South Korea, and Apple Maps bringing its detailed 3D city experience to places like Singapore.
While the plan to develop its own AI ecosystem came to a halt, they are still getting some third party help by allowing AI-powered and personalization features across its services, because Wallet can now automatically track orders using Apple Intelligence, Maps learns your preferred routes and visited places on-device, Apple Music introduced AutoMix, Lyrics Translation, and Pronunciation, Podcasts added AI features like enhanced dialogue and auto chapters, and Fitness+ started offering personalized plans and digitally dubbed workouts in multiple languages. Even smaller additions like Apple Invites, which ties directly into Shared Albums for event memories, show how Apple is trying to make services feel more connected rather than standalone apps.
Apple TV in particular had a huge year, helped by big releases like F1, Pluribus, and The Family Plan 2, with total viewing hours in December up 36% YoY, while its awards momentum kept building too, with shows like Severance, The Studio, and Slow Horses driving Apple TV’s total to 672 wins and over 3,000 nominations. On top of that, Apple is doubling down on sports, confirming that every Formula 1 race will stream exclusively on Apple TV in the US under a new five-year deal, while also expanding MLS coverage and bundling options like the Apple TV + Peacock package. Meanwhile, Apple Music celebrated its 10th anniversary with new features, new studio investments, broader platform availability through partners like GM and TuneIn, and even fun cultural stats like Mariah Carey once again dominating holiday sing-alongs.
Beyond entertainment, Apple pushed hard on real-world utility too, as Wallet gained support for official IDs including Japan’s My Number Card and US Digital ID via passport, boarding passes were redesigned to integrate Live Activities and flight tracking, Apple Cash now works in group chats, and Tap to Pay on iPhone has spread to 50 markets globally. Apple Maps kept evolving with smarter personalization in iOS 26, Find My expanded airline support for lost luggage prevention, and iCloud continued positioning itself around privacy and security with features like Advanced Data Protection and Family Sharing.
By the time you get to services like Arcade, Fitness+, Podcasts, and News, the pattern is pretty clear – more content, more countries, more personalization, and more ecosystem lock-in, with Arcade adding over 50 new games, Fitness+ now offering over 8,000 workouts in 4K, Podcasts hitting its best year ever during its 20th anniversary, and Apple News strengthening its lead as the top news app in several major markets.
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