ASUS’s Always Incredible virtual launch at CES 2026 is all about one thing – doubling down on AI to make it not just a feature but rather the backbone of everything the company is building, as it outlines a broad strategy that stretches across public and private cloud, connected edge, and personal devices.
The one thing that stole everyone’s attention is definitely the new Zenbook Duo that rocks two 14-inch Lumina Pro OLED panels that run at 144Hz, which makes it literally a gaming-grade machine.
The redesigned hinge also reduces the screen gap by 70%, while the up to Intel Core Ultra X9 Series 3 processors, a 50 TOPS NPU, and a 99Wh dual-battery design are complemented with a six-speaker audio and ScreenXpert tools to make it a super-capable system.
Meanwhile, the Zenbook A16 guns for the beautiful yet light approach, combining a 16-inch 3K OLED display with a 1.2kg body, the Snapdragon X2 Elite Extreme with an 80 TOPS NPU, multi-day battery life, and a durable Ceraluminum build that resists wear and fingerprints. Need something smaller? Then the Zenbook A14 makes it real and come with Snapdragon X2 Elite, 35 hours of battery life.
On the other hand, the V400 AiO is the brand’s first all-in-one Copilot+ PC powered by Snapdragon X, delivering a slim 24-inch design with quiet performance and full on-device AI acceleration. Even the new V Series home desktops reflect this shift, blending living-room-friendly aesthetics with serious hardware like Intel and AMD Ryzen AI processors, up to dual RTX 5060 GPUs, and efficiency-focused internals designed for long-term reliability.
For creators, ASUS is clearly trying to build an ecosystem rather than just powerful machines. Creator AI ties together hardware with apps like StoryCube, MuseTree, and Creator Hub, and the ProArt GoPro Edition is a good example of that direction, combining an AMD Ryzen AI Max+ 395 processor, up to 128GB unified memory, a 3K OLED touchscreen, and GoPro-integrated software features like a dedicated hotkey and cloud workflows, all wrapped in a 1.39kg convertible that even includes a 12-month GoPro Premium+ subscription.
Next, the ProArt PZ14 extends that idea into a creator-focused tablet with Snapdragon X2 Elite performance, Copilot+ features, OLED display, stylus support, and a rugged, lightweight body, while new ProArt accessories like the keyboard, mouse, and backpack all come together for fans to pick up and create a fully professional setup in black and gold.
On the professional side, Workspace AI is where ASUS is trying to differentiate at a platform level. The company is pushing MyExpert as a unified AI layer that bundles chat, knowledge management, writing tools, meeting support, and file search into one interface, all with a focus on security across local and cloud environments.
The ExpertBook Ultra builds on this by pairing a sub-1kg premium chassis with Intel Core Ultra X9 Series 3 processors, Copilot+ features, advanced cooling, 3K Tandem OLED touchscreen, and enterprise-grade security through ExpertGuardian.
Beyond laptops, ASUS is also expanding the AI story with devices like the UGen300 USB AI Accelerator, which adds 40 TOPS of edge AI performance to almost any system over USB-C, the NUC 16 Pro Mini PC aimed at AI-heavy enterprise workloads with up to 180 platform TOPS and local LLM support, and the ExpertCenter PN55 mini PC powered by AMD Ryzen AI 400 Series processors with up to 55 TOPS for compact yet demanding business environments.
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