Manchester United have made an opening offer for Atalanta striker Rasmus Hojlund.
Il Corriere dello Sport says Atalanta have rejected a first bid of 35m from United for the Dane.
Atalanta are demanding 45m to sell Hojlund.
La Dea's valuation is a climbdown from a previous price of 80m and will encourage United to continue negotiations.
Juventus are also a possible suitor, but their interest will depend on the potential sale of Dusan Vlahovic.