Kota Kinabalu: The Sabah Tourism Board (STB) will collaborate with associations and private sector to promote events that may attract tourists.
Its Deputy CEO Tay Shu Lan said STB has been helping the private sector to introduce and promote such events or activities.
“We help even hotels if they were to organise such events. We help to promote Tourism Malaysia as well through social media.
“Through such promotion, guests or tourists will be aware of ongoing events,” she told Daily Express.