Bad Bunny has reportedly set a new benchmark for Super Bowl halftime performances after generating 4.157 billion views within 24 hours.
Roc Nation, the producer of the Super Bowl LX halftime show, said the worldwide figure combines U.S. broadcast, international broadcast, YouTube, and additional digital platforms.
The company characterized the total as a record audience for the event. The show aired during Super Bowl LX and quickly drew widespread attention across multiple outlets.
Roc Nation cites Bad Bunny’s record 4.157 billion total
Roc Nation stated that the halftime performance amassed 4.157 billion global views in its first 24 hours. A detailed breakdown of the calculation was not released.
The number has not been independently verified, though Roc Nation maintains it represents the largest audience ever recorded for a Super Bowl halftime show.
Roc Nation have been responsible for setting up the artists for the NFL Super Bowl halftime show for the better part of this decade, so it makes sense that they have access to the numbers.
The reported reach underscores the expanding role of streaming and digital distribution alongside traditional television coverage.
Television audience lower than last year
The U.S. television audience averaged 128.2 million viewers, a decrease from the 133.5 million recorded for the previous year’s halftime performance.
Despite the dip on broadcast television, overall exposure appears to have broadened through digital platforms.
Bad Bunny is the most-streamed artist in the world over the last few years, so for him to attract a global audience far beyond the United States could have tipped the scales in his favor.
If confirmed, the 4.157 billion total would establish a new high-water mark for Super Bowl halftime viewership.
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