Barcelona have reached an agreement with Philips to become their new shirt sleeve sponsor.
Mundo Deportivo says Bara has reached an agreement for Philips to be advertised on the sleeve of the shirt until 2026 for around 30 million euros (eight the first year, ten the second and twelve in the season 2025-26), with the option that the agreement be extended until 2028 for an additional 26 million euros.
The agreement includes bonuses of between half a million and one million euros for titles achieved.
Dutch technology company Philips replaces Beko, the Turkish home appliance brand.
Bara will not close the agreement permanently until 2028 because in 2026 there will be elections and Joan Laporta's board of directors intend to leave the incoming board a free hand.